# Heritage Brand Gum Products Choward's Sugar-Free Gum Bottles Come in Two Flavors By Michael Hemsworth | Published 2024-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfree-gum-bottles References: [snackandbakery](https://www.snackandbakery.com/articles/112680-chowards-introduces-sugar-free-gum-bottles) & [chowardcompany](https://chowardcompany.com)  The Choward's sugar-free gum bottles have been launched by the heritage brand as its latest innovation that responds to a greater need for modernized products. The gum comes in 60-gram bottles priced at $3.79 each and will come in two flavors including Spearmint and Peppermint to start with [additional flavors expected to launch](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry) in the near-future. The gum also responds to consumer demand for greater value with the everyday products they purchase in the face of ever-increasing costs. VP, C. Howard Company Michael Pratz commented on the Choward's sugar-free gum bottles saying, "For years, customers have been asking us for [sugar-free products](https://www.trendhunter.com/trends/stockleys-sugarfree-candies) - now we can oblige their requests with these two new offerings and hopefully we can expand on the flavors in the new year." Image Credit: C. Howard Company ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 11% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sugar-free Gum Expansion:** As consumers demand healthier alternatives, the shift towards sugar-free gum provides an opportunity for brands to innovate with new flavors and ingredients. - **Value-oriented Packaging:** Offering products in larger, value-packed bottles appeals to cost-conscious consumers looking for better deals amidst rising prices. - **Heritage Brand Modernization:** Traditional brands updating their product lines to meet modern consumer preferences can reinvigorate their market presence and attract new customer segments. ### Who This Affects Most - **Confectionery:** The confectionery industry can leverage the growing trend of sugar-free products to cater to health-conscious consumers. - **Packaging:** The packaging industry sees innovation opportunities in creating cost-effective, larger pack sizes that provide better value to consumers. - **Heritage Brands:** Heritage brands can innovate by blending traditional brand values with contemporary consumer demands to stay relevant in the market. ## Related on Trend Hunter - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Carnival-Inspired Chewing Gums](https://www.trendhunter.com/trends/trident-vibes-cotton-candy.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Flavor-Packed Candy Chews](https://www.trendhunter.com/trends/chupa-chups-incredible-chew.md) - [Extra-Sour Gum Products](https://www.trendhunter.com/trends/mentos-sour-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md)