# Caffeine-Free Energy Drinks The Nexba Natural Energy Sugar-Free Energy Drinks are Flavorful By Michael Hemsworth | Published 2022-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfree-energy-drinks References: [foodbev](https://www.foodbev.com/news/nexba-launches-sugar-free-energy-drinks-with-added-prebiotics/) & [nexba](https://www.nexba.com)  Energy drinks are often associated with having high-sugar and high-caffeine recipes, but the Nexba Natural Energy sugar-free energy drinks have been debuted by the Australia-based brand as an alternative. Free from both sugar and a caffeine, the drinks come in two flavors including Wild Citrus and Lemon & Yuzu, which are both packed with a range of beneficial ingredients. This includes [vitamin B complex](https://www.trendhunter.com/trends/energy-multiplier-sugarfree), vitamin C and ginseng extract, while the drinks also feature a recipe that's free from artificial ingredients. Co-Founder and Global CEO Troy Douglas spoke on the new Nexba Natural Energy sugar-free energy drinks saying, "So many energy drinks on the market are full of sugar and artificial ingredients. Our Nexba mission has always been to not just do things differently, but better. We searched for the best natural and active age-old ingredients and expertly blended them into Nexba Natural Energy with no sugar and no caffeine – but no compromise on taste.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Energy Drinks:** Opportunity to disrupt the traditional energy drink market by offering a healthier, sugar-free alternative - **Natural Energy Drinks:** Opportunity to capitalize on the growing demand for natural ingredients and offer a healthier energy drink option - **Beneficial Ingredients in Energy Drinks:** Opportunity to prioritize the addition of beneficial ingredients like vitamins and ginseng extract in energy drinks to satisfy the health-conscious consumer ### Sectors Adopting This - **Beverage Industry:** As consumer demand for healthier and natural energy drinks grow, opportunity for traditional beverage companies to offer a similar product - **Health and Wellness Industry:** Opportunity to market sugar-free and natural energy drinks as a healthier alternative in the health and wellness industry - **Fitness Industry:** Opportunity to market sugar-free and natural energy drinks as a beneficial pre or post-workout drink option in the fitness industry ## Related on Trend Hunter - [Health-Conscious Energy Drinks](https://www.trendhunter.com/trends/aspire-healthy-energy-drinks.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Sugar-Free Energy Alternatives](https://www.trendhunter.com/trends/epicurium.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [6-Ingredient Energy Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy-drink.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/acti-clean-energy-drink.md)