# Sugarless Energy Refreshments The Uptime Sugar-Free Energy Drinks Come in Two Flavor Options By Michael Hemsworth | Published 2020-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfree-energy-drink References: [csnews](https://csnews.com/uptime-sugar-free-energy-drinks) & [uptimeenergy](https://uptimeenergy.com) Two new Uptime Sugar-Free Energy Drinks have been unveiled by the brand to offer consumers a better-for-you option when looking to increase their alertness throughout the day. The drink comes in Mango Pineapple and Blueberry Pomegranate flavor options, which were chosen specifically to address flavor trends as well as consumer preferences. Both of the drink varieties offer a [refreshing burst of flavor](https://www.trendhunter.com/trends/monster-energy-ultra-wild-passion) along with a [comfortable boost of energy](https://www.trendhunter.com/trends/oasis-energy-drink) that will keep them going for extended periods. The Uptime Sugar-Free Energy Drinks are achieved with a proprietary blend of ingredients that are all free from gluten, sodium and maintain a non-GMO profile. The new energy drinks will start arriving on store shelves in February for consumers to try out. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Energy Drinks:** The rise of sugar-free energy drinks presents an opportunity for companies to capitalize on the health-conscious consumer trend. - **Flavor Innovation:** Innovating flavor choices such as Mango Pineapple and Blueberry Pomegranate will appeal to consumers looking for unique tastes. - **Healthy Alternatives:** Offering healthier alternatives to traditional energy drinks can disrupt the energy drink industry, appealing to health-conscious consumers. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend towards healthier, sugar-free drinks by innovating drinks to meet this consumer demand. - **Health and Wellness Industry:** The health and wellness industry can benefit from the growing interest in sugar-free energy drinks as consumers become more concerned with their health. - **Food and Beverage Retail Industry:** Food and beverage retailers can disrupt the industry by offering alternative options like sugar-free energy drinks to cater to a growing market of health-conscious consumers. ## Related on Trend Hunter - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Sugar-Free Fruity Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-watermelon.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Sugar-Free Fruity Cans](https://www.trendhunter.com/trends/lucozade-alert-1.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md)