# Sugar-Free Donut Packs Noshu's Handmade Desserts Feature No Added Sugars By Jana Pijak | Published 2015-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfree-donuts References: [noshu.au](http://noshu.com.au/) With a slogan like "all love, no sugar," Australian confections brand Noshu creates sugar-free donuts that are both tasty and guilt-free. The company's treats include artisanal flavors like Dark Chocolate and [Raspberry](https://www.trendhunter.com/trends/shameless-snacks), Caramel Spice and Banana and Coconut. Each of these handcrafted treats can be purchased in individual packs or boxes of half a dozen or a dozen. As [sugar-free diets](https://www.trendhunter.com/trends/stockleys-sugarfree-candies) grow more popular among millennials, confectioners are finding new ways to market products that would otherwise be considered unhealthy. Rather than avoiding a health-conscious demographic, brands like Noshu are promoting sugar-free donuts and other treats that let consumers indulge in a healthier way than ever before. In addition to its signature flavors, Noshu is set to introduce two new donuts in the coming months. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sugar-free Desserts:** The growing popularity of sugar-free diets among millennials is creating opportunities for confectioners to innovate and create guilt-free indulgences. - **Health-conscious Treats:** Brands like Noshu are tapping into the health-conscious demographic by marketing sugar-free donuts and other treats that allow consumers to indulge in a healthier way. - **Artisanal Flavors:** Companies like Noshu are introducing artisanal and unique flavors like Dark Chocolate and Raspberry, Caramel Spice, and Banana and Coconut to attract consumers looking for novel taste experiences in their sugar-free desserts. ### Who This Affects Most - **Food and Beverage:** With the rise of sugar-free diets, the food and beverage industry has an opportunity to innovate and develop more options for guilt-free indulgences. - **Confectionery:** Confectionery companies can tap into the trend of sugar-free desserts by creating and marketing guilt-free treats like sugar-free donuts to cater to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can benefit from the trend of sugar-free diets by offering products and services that support a healthier lifestyle, such as sugar-free desserts that still provide indulgence. ## Related on Trend Hunter - [Sugar-Free Vegan Donuts](https://www.trendhunter.com/trends/sugar-free-vegan-donut.md) - [Free-From Dessert Donuts](https://www.trendhunter.com/trends/red-velvet-cake-donut.md) - [Grain-Free Birthday Donuts](https://www.trendhunter.com/trends/birthday-donuts.md) - [Low-Sugar Refrigerated Donuts](https://www.trendhunter.com/trends/refrigerated-donut.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Baked Free-From Donut Ranges](https://www.trendhunter.com/trends/entenmanns-donut-cakes.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Low-Sugar Protein Donuts](https://www.trendhunter.com/trends/quest-bake-shop-donuts.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md)