# Sugar-Free Cookie Snacks The Maryland Sugar-Free Cookies are Sweetened with Maltitol By Michael Hemsworth | Published 2019-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfree-cookies References: [conveniencestore](https://www.conveniencestore.co.uk/products/maryland-cookies-rolls-out-new-sugar-free-version/575825.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [burtonsbiscuits](http://www.burtonsbiscuits.com/our-brands/maryland/) The [Maryland](https://www.trendhunter.com/trends/maryland-choc-caramel-cookies) Sugar-Free Cookies have been introduced by [Burton's](https://www.trendhunter.com/trends/maryland-cookies) Biscuit Company as a new snack option for consumers who are looking to limit their intake of the calorie-laden sweetener. Sweetened with Maltitol, the cookies are being positioned by the brand as a mid-morning or mid-afternoon snack option for consumers who are looking for a permissible way to indulge their sweet tooth. The cookies also target the growing number of consumers who are restricting or eliminating their intake of sugar to offer them a way to maintain their lifestyle without giving up favorite snacks or indulgences. The Maryland Sugar-Free Cookies will be supported by an extensive marketing campaign that will aim to convey the fun, delicious profile of the cookie in contrast to the otherwise boring [sugar-free options](https://www.trendhunter.com/trends/stockleys-sugarfree-candies) presently on the market. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sugar-free Snacks:** The trend of sugar-free snacks continues to rise as more consumers adopt a healthier lifestyle. - **Alternative Sweeteners:** The use of alternative sweeteners like Maltitol offers a disruptive innovation opportunity in the food industry. - **Indulgent Permissible Snacks:** The demand for indulgent yet healthy snacks is on the rise, presenting a disruptive innovation opportunity. ### Where This Applies - **Food and Beverage:** There is a growing demand for healthier snack options in the food and beverage industry. - **Health and Wellness:** The health and wellness industry can benefit from offering alternative sweeteners and indulgent yet healthy snack options. - **Marketing and Advertising:** Marketing and advertising agencies can help brands position and promote their sugar-free or healthy snacks as indulgent and enjoyable options. ## Related on Trend Hunter - [Sugar-Free Sandwich Cookies](https://www.trendhunter.com/trends/oreo-zero-sugar.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md) - [Sugar-Free Sandwich Cookies](https://www.trendhunter.com/trends/highkey-sandwich-cookies.md) - [Reduced Sugar Cookie Ranges](https://www.trendhunter.com/trends/voortman-perfectly-sweet-cookies.md) - [Bite-Sized Sugar-Free Cookies](https://www.trendhunter.com/trends/voortman.md) - [Ancient Grain Tea Biscuits](https://www.trendhunter.com/trends/ancient-grain-tea-biscuits.md) - [Revamped Sweet Biscuit Ranges](https://www.trendhunter.com/trends/maryland-choc-caramel-cookies.md) - [Reduced Sugar Toffee Biscuits](https://www.trendhunter.com/trends/nairns-toffee-flavour-oaties.md) - [Ready-to-Eat Lifestyle-Conscious Cookies](https://www.trendhunter.com/trends/birch-benders-cookies.md)