# Confectionary Tiger-Inspired Capusles Sugarfina Debuted a New Lunar New Year Collection By Grace Mahas | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugarfina References: [sugarfina](https://www.sugarfina.com/gift-shop/lunar-new-year-gifts)  Superfina, the popular American confectionary brand, recently announced the launch of a [limited-edition Lunar New Year collection](https://www.trendhunter.com/trends/lunar-new-year-goodies). The capsule pays homage to the Year of the Tiger with commemorative designs in red and gold. The range also includes lucky '[Red Envelopes](https://www.trendhunter.com/trends/hello-kitty-friends-lunar-new-year-pineapple-cake-gift-box)' to give "the gift of good fortune" and attract prosperity in the year ahead. Scott LaPorta, CEO and Co-Investor of [Sugarfina](https://www.trendhunter.com/trends/year-of-the-dragon-collection), adds, “We continuously analyze consumer insights through Sugarfina's loyalty program to clearly understand our evolving customer base. Through this, we identified that a significant number of our audience celebrate Lunar New Year. For the fifth year in a row, we are thrilled to offer customers a luxurious, new Lunar New Year collection featuring innovative packaging to make this holiday feel extra special. Image Credit: Sugarfina ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 43% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lunar New Year Gift Capsules:** The success of Sugarfina's limited-edition Lunar New Year collection suggests that more brands could create similar holiday-themed gift capsules to attract consumers during festive seasons. - **Consumer-insight-driven Product Launches:** Sugarfina's CEO's statement suggests that other brands should focus on utilizing customer loyalty programs to collect consumer insights and understand their evolving customer base for a successful product launch. - **Luxury Packaging Innovation:** Sugarfina's innovative packaging design indicates that other companies could focus on creating unique and luxurious packaging design to make products feel extra special and stand out from competitors. ### Industries Being Reshaped - **Confectionary:** Confectionary brands can create limited-edition holiday-themed collections to increase sales and attract consumers during festive seasons. - **Consumer Goods:** Brands in the consumer goods industry can benefit from utilizing customer loyalty programs to gain consumer insights and improve product launch success rates. - **Packaging:** Companies that specialize in packaging design can focus on creating unique and luxurious designs to help products stand out from competitors. ## Related on Trend Hunter - [Lunar Celebration Candies](https://www.trendhunter.com/trends/year-of-the-dragon-collection.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Lunar New Year-Inspired Gelatos](https://www.trendhunter.com/trends/love-gelato.md) - [Regional Zodiac Treat Boxes](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Tiger-Themed AR Cocktails](https://www.trendhunter.com/trends/limited-edition-cocktail.md) - [Good Fortune Citrus Packaging](https://www.trendhunter.com/trends/sunkist-growers-packaging.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [Customizable Lunar Year Boxes](https://www.trendhunter.com/trends/lunar-new-year-goodies.md)