# Squalane-Centric Global Brand Campaigns Biossance Highlights Sugarcane-Derived Squalane By Kalin Ned | Published 2025-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sugarcanederived-squalane References: [linkedin](https://www.linkedin.com/posts/biossance_if-your-skin-could-speak-it-would-ask-for-activity-7303561166126034945-QvUe/) & [biossance](https://www.biossance.com/?srsltid=AfmBOooqmBI-KZcQiVXPCz0WvpbU41g8z1dmW_w-L7OBwE6z-r_jZjHihttps://www.biossance.com/?srsltid=AfmBOooqmBI-KZcQiVXPCz0WvpbU41g8z1dmW_w-L7OBwE6z-r_jZjHi)  [Biossance](https://www.trendhunter.com/trends/world-oceans-month) has introduced a new global brand campaign centered around its signature ingredient — sustainably sourced sugarcane-derived [Squalane](https://www.trendhunter.com/trends/dual-serum). The initiative's tagline boldly asserts: "If your skin could speak, it would ask for Squalane." Biossance sources its hero ingredient from renewable Brazilian sugarcane. This is a noteworthy differentiation from traditional Squalane sourcing, which comes from shark liver. The global brand campaign highlights the scientifically proven benefits of sugarcane-derived Squalane, which include deep hydration, support for skin renewal, and the ability to enhance the effectiveness of other active ingredients by up to 40 times. By emphasizing the dual focus on high-performance skincare and environmental responsibility, Biossance positions itself as a brand that not only delivers results but also prioritizes planet-friendly and cruelty-free practices. Image Credit: Biossance ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 41% | Freshness: 38% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainability-driven Skincare:** Emphasizing environmentally-conscious ingredients like sugarcane-derived Squalane disrupts traditional skincare by combining efficacy with eco-friendly sourcing. - **Plant-based Ingredient Innovation:** The shift from animal-based to plant-based Squalane highlights a significant trend towards botanical alternatives in cosmetic formulations. - **Consumer Demand for Transparency:** The campaign's focus on the origins and benefits of its hero ingredient reflects a growing trend where consumers value transparency regarding product sourcing and efficacy. - **Anti-aging Skincare:** The ability of Squalane to support skin renewal and enhance other ingredients' effectiveness appeals to an ever-growing market seeking advanced anti-aging solutions. ### Where This Applies - **Beauty and Personal Care:** The beauty industry stands to benefit from integrating sustainably sourced compounds that deliver high-performance results, setting new standards in ethical product development. - **Renewable Resources:** Industries focused on renewable resources are revolutionizing sectors like skincare by offering materials that are both efficient and reduce environmental impact. - **Cruelty-free Consumer Products:** Driven by ethics and sustainability, the cruelty-free sector flourishes by providing alternatives to traditionally animal-derived substances, meeting rising consumer expectations. ## Related on Trend Hunter - [Limited-Edition Ocean-Themed Serums](https://www.trendhunter.com/trends/world-oceans-month.md) - [Advanced Dual-Phase Skincare Formulas](https://www.trendhunter.com/trends/dual-serum.md) - [Ocean-Supporting Repair Creams](https://www.trendhunter.com/trends/repair-creams.md) - [Limited-Edition Squalene-Powered Skincare Sets](https://www.trendhunter.com/trends/holiday-skincare-sets.md) - [Squalane-Powered Body Butters](https://www.trendhunter.com/trends/body-butters.md) - [Functional Skincare Brand Launches](https://www.trendhunter.com/trends/functional-skincare-brand.md) - [Anti-Deforestation Cosmetics](https://www.trendhunter.com/trends/save-the-fing-rainforest-nourishing-oil.md) - [Biotech-Powered Moisturizers](https://www.trendhunter.com/trends/antiaging-moisturizers.md) - [Peptide-Infused Lip Formulations](https://www.trendhunter.com/trends/lip-perfector.md)