# Limited-Edition Sugarcane Vinyls Bacardí & Camila Cabello Dropped a Commemorative Vinyl Single By Laura McQuarrie | Published 2024-07-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sugarcane-vinyl References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240722ny60844/bacard-celebrates-camila-cabellos-new-album-cxoxo-with-limited-edition-commemorative-vinyl-single-of-i-luv-it-made-using-sugarcane) & [shop.bacardi](https://shop.bacardi.com/products/sugarcanevinyl)  Bacardí and Camila Cabello are continuing their multi-year partnership with an exclusive sugarcane vinyl to celebrate Cabello's new album. The BACARDÍ x Camila Cabello sugarcane vinyl features the first single from the new album, "I LUV IT", crafted using repurposed materials and sugarcane from Bonsucro-certified suppliers. The process of creating this vinyl begins with sugarcane, which is broken down into bioplastic and then pressed using a lower temperature for reduced energy consumption compared to how vinyl records are usually produced. To support this limited-edition vinyl launch, Bacardí created videos that explain this process and a short-form video starring Camila Cabello. Bacardí also introduced two custom cocktails inspired by songs from Cabello's C, XOXO. I LUV IT Punch pairs Bacardí Superior rum with elderflower liqueur, passion fruit nectar, lime juice and coconut water. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 87% | Activity: 99% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Music Production:** Sustainability in music production is advancing by utilizing repurposed materials like sugarcane bioplastic for creating vinyl records. - **Celebrity-branded Merchandise:** Artists partnering with brands to release exclusive items, such as commemorative vinyls, offer unique fan experiences and product collections. - **Video Marketing for Product Launches:** Leveraging video content, including behind-the-scenes and promotional clips with celebrities, enhances consumer engagement during product releases. ### Who This Affects Most - **Music Industry:** The integration of sustainable practices in the production of music merchandise reflects a shift towards environmentally conscious manufacturing. - **Alcohol and Beverage Industry:** Collaborative efforts between beverage companies and artists create opportunities for introducing themed cocktails and gaining cultural relevance. - **Advertising and Marketing Industry:** Short-form video campaigns featuring popular artists can significantly boost visibility and consumer interest in newly launched products. ## Related on Trend Hunter - [Music-Centric Branding Initiatives](https://www.trendhunter.com/trends/mtv-video-music-awards1.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md) - [Beer-Infused Vinyls](https://www.trendhunter.com/trends/beer-infused-vinyl.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Branded Whisky-Inspired Music Collaborations](https://www.trendhunter.com/trends/rauw-alejandro.md) - [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md) - [Co-Branded Rum Cocktails](https://www.trendhunter.com/trends/bacardi-and-coca-cola.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Mineral Water Vinyl Releases](https://www.trendhunter.com/trends/hard-seltzer-vinyl.md)