# Citrusy Sugarcane Drinks Sugarcane Island Blends Its Sugarcane Juice with Lime By Laura McQuarrie | Published 2016-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugarcane-juice References: [refinery29](http://www.refinery29.com/water-alternatives?utm_source=feed&utm_medium=rss) & [sugarcaneisl](http://www.sugarcaneisl.com/products-page/) Sugarcane Island's 100% raw sugarcane juice—which is technically a water that has been cold-pressed from stalks of sugarcane—is enriched with vibrant citrus fruits to enhance its flavor and health benefits. Sugarcane juice has been long revered as a beverage that's rich in healthy carbohydrates, protein, iron, potassium and nutrients that make it an effective [all-natural energy drink](https://www.trendhunter.com/trends/plantbased-energy-drink). Sugarcane Island enhances a number of its nourishing drinks with lime for [added refreshment](https://www.trendhunter.com/trends/new-lime-mint-flavor). Citrus flavors have become popular in the food and beverage industry, appealing to consumers who seek tastes that are bold, exotic and sophisticated, without sacrificing any health benefits. These Sugarcane Island products also tap into a number of emerging [alternative water products that are plant-based](https://www.trendhunter.com/trends/strawberry-guava) and entirely sourced from nature. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 65% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Citrus-infused Beverages:** Opportunity for beverage companies to explore additional citrus flavor combinations and health benefits in plant-based or nature-sourced beverages. - **Alternative Water Products:** Opportunity for companies to create and market plant-based or all-natural water products to appeal to health-conscious consumers. - **Healthy Energy Drinks:** Opportunity for companies to experiment with all-natural energy drink formulations using healthy ingredients like sugarcane juice. ### Industries Being Reshaped - **Beverage Industry:** Major opportunity for the beverage industry to experiment with citrus-infused and alternative plant-based or nature-sourced water products. - **Health and Wellness Industry:** Opportunity for the health and wellness industry to promote the health benefits of all-natural plant-based or nature-sourced water products. - **Food Industry:** Opportunity for the food industry to explore the use of sugarcane juice and other healthy ingredients to create all-natural and healthy energy drinks. ## Related on Trend Hunter - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Affordable Refreshing Sodas](https://www.trendhunter.com/trends/lemon-lime-flavor.md) - [Sugarcane Energy Drinks](https://www.trendhunter.com/trends/shesha.md) - [Energy-Boosting Tropical Smoothies](https://www.trendhunter.com/trends/island-surge-energy-smoothie.md) - [Aromatic Citrus Juices](https://www.trendhunter.com/trends/yuice.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Juicy Dairy-Free Drinks](https://www.trendhunter.com/trends/califia-farms-creamy-refreshers.md) - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md)