# Raw Sugar-Inspired Sweeteners The Lakanto Golded Monkfruit Sugar Substitute is Rich and Refined By Michael Hemsworth | Published 2017-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-substitute References: [amazon](https://www.amazon.com/Lakanto-Monkfruit-Sugar-Substitute-Golden/dp/B0046DPKBQ/?tag=trenhunt0f-20) The market for [alternative sweeteners](https://www.trendhunter.com/trends/sweet-freedom-glp-1) is expanding as consumers look for ways to avoid sugar and artificial sweeteners, so the Lakanto Golded Monkfruit sugar substitute comes as a more niche option to pick up. Formulated to taste just like brown sugar, the sweetener is ideal for use in [baking, cooking or in your coffee](https://www.trendhunter.com/trends/ultrafine-sugar) and tea without the associated calories or associated tooth decay that can come with sugar consumption. The Lakanto Golded Monkfruit sugar substitute is non-GMO, contains zero additives, vegan, gluten-free and even has no aftertaste which will come as welcome news to those who don't like the [taste of stevia or xylitol](https://www.trendhunter.com/trends/novelsweets). The sweetener can be used in place of traditional or brown sugar with a 1:1 replacement ratio. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Sweeteners:** The expanding market for alternative sweeteners provides opportunities to develop new, healthier options like the Lakanto Golded Monkfruit sugar substitute. - **Natural Sugar Alternatives:** The demand for natural, non-GMO sugar substitutes can inspire innovation in creating new sweeteners like the Lakanto Golded Monkfruit sugar substitute. - **Non-caloric Sweeteners:** The trend towards reducing sugar in diets creates opportunities to create sweeteners like the Lakanto Golded Monkfruit sugar substitute that mimic traditional sugar with no associated calories or tooth decay. ### Who This Affects Most - **Food and Beverage:** Innovative sweeteners like the Lakanto Golded Monkfruit sugar substitute provide opportunities for food and beverage companies to create healthier products with natural sweeteners. - **Health and Wellness:** Developing natural, non-caloric sweeteners like the Lakanto Golded Monkfruit sugar substitute can help health and wellness companies offer consumers new and innovative ways to reduce sugar in their diets. - **Nutrition and Diet:** The expanding market for alternative sweeteners creates opportunities for nutrition and diet companies to develop and market products that promote healthy sugar alternatives like the Lakanto Golded Monkfruit sugar substitute. ## Related on Trend Hunter - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Monkfruit Cooking Sweeteners](https://www.trendhunter.com/trends/trunativ.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Cane-Sugar Canned Lattes](https://www.trendhunter.com/trends/lucky-jack-coffee.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md)