# Health-Encouraging Sugar Statues SodaStream Comments on Healthy Consumption with Statues in London By Rebecca Byers | Published 2015-12-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-statues References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-sodastream-unveils-sugar-statues-combat-sugary-drinks/brands/article/1375564) [SodaStream](https://www.trendhunter.com/trends/tips-for-sips) recently debuted three staggering sugar statues in front of London's Parliament buildings with the hope of starting a conversation on sugary beverage intake. The health conscious publicity stunt coincided with the release of the Commons’ Health Committee report on the expected positive effects of a sugar tax and took place a day before the Action on Sugar’s parliamentary reception. Partnering with food artist Jacqui Kelly for the installation, SodaStream revealed the three sugar statues on December 1 and directed consumers to their #SugarSwapChallenge campaign, which encouraged switching [sugary drinks](https://www.trendhunter.com/trends/pepsi-challenge) for [sparkling water](https://www.trendhunter.com/trends/new-sodastream-flavors). Designed to illustrate the high sugar intake associated with soda drinks, the three sugar statues represent a child, teenager and adult and are made with 44.5kg, 158kg and 385kg of sugar, respectively. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Sugar Reduction Campaigns:** This trend highlights the growing emphasis on reducing sugar intake and promoting healthier beverage choices. - **Interactive Publicity Stunts:** Companies are leveraging eye-catching installations and events to generate awareness and engagement around health-related issues. - **Partnerships with Artists:** Collaborations with artists bring a creative element to health campaigns, making them more visually impactful and memorable. ### Where This Applies - **Beverage:** The beverage industry can explore opportunities to develop and market healthier drink alternatives, as well as launch campaigns promoting sugar reduction. - **Advertising and Marketing:** This industry can take advantage of the rising demand for interactive and visually captivating campaigns to help clients promote health-conscious messages. - **Art and Design:** Artists and designers can collaborate with companies to create visually impactful installations that raise awareness about important health issues. ## Related on Trend Hunter - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Mocktail-Making Incentives](https://www.trendhunter.com/trends/tips-for-sips.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Reformulated Craft Root Beers](https://www.trendhunter.com/trends/soda-folk-root-beer.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md)