# Sugar Scalp Scrubs Cuvée Beauty's Sugar Scalp Scrub is Made to Be Mixed with Shampoo By Laura McQuarrie | Published 2020-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-scalp-scrub References: [cosmopolitan](https://www.cosmopolitan.com/style-beauty/beauty/g30418331/wait-you-need-this-01-08-2019/) & [cuveebeauty](https://www.cuveebeauty.com/products/sugar-scalp-scrub) Even just a few years ago, most of the sugar scrubs available were created for the body but now consumers are being introduced to products like [Cuvée Beauty's](https://www.trendhunter.com/trends/grand-cuvee) Sugar Scalp Scrub for the sake of enhancing their scalp and hair health. Branded as a deep-cleaning cleanser, the Sugar Scalp Scrub helps to refresh and renew the scalp by exfoliating dead skin, oil, sweat, dirt and buildup from hair products. In place of salt, Cuvée Beauty's scrub uses sugar to hydrate the scalp and offer the grit that conventional shampoo and conditioner products simply don't supply. Using the in-shower product is as simple as combining equal parts of the Sugar Scalp Scrub with shampoo and massaging the combination into the scalp. Image Credit: Cuvée Beauty ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 51% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Sugar Scalp Scrubs:** Creating scalp scrubs with sugar as an alternative to salt for deep-cleaning and hydrating the scalp. ### Industries Being Reshaped - **Hair Care:** Developing innovative hair care products that target scalp health and offer unique benefits like exfoliation and hydration. - **Beauty:** Exploring new ways to enhance overall hair and scalp health through innovative and effective scrub products. - **Personal Care:** Providing consumers with an in-shower product that combines the benefits of exfoliation and cleansing for the scalp. ## Related on Trend Hunter - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Vegan Sugar Scrubs](https://www.trendhunter.com/trends/vegan-sugar-scrub.md) - [Salt Scrub Beauty Collections](https://www.trendhunter.com/trends/salt-scrub1.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)