# Seasonal Sugar Plum Liqueurs Gordon's Sugar Plum Gin Liqueur is Rich, Spiced and Jammy By Michael Hemsworth | Published 2023-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-plum-gin-liqueur References: [foodbev](https://www.foodbev.com/news/diageo-expands-gin-offering-with-new-variant/) & [diageo](https://www.diageo.com/en)  The Gordon's Sugar Plum Gin Liqueur is a new product from Diageo formulated with the festive season in mind to provide consumers with a way to elevate their favorite cocktail recipes this year. Arriving in the UK, the liqueur pairs Gordon's classic gin with sweet plums to achieve a slightly spiced, jammy flavor that's also rich in hue to help elevate any cocktail recipe. The product features a 20% ABV and is priced at £14 with retailers to start stocking it this month in anticipation of the holiday season. Head of [Gordon's and Pimm's](https://www.trendhunter.com/trends/many-evenings-in) at [Diego GB](https://www.trendhunter.com/trends/pimms-coronation-edition-bottle) Hazen Aydin spoke on the Gordon's Sugar Plum Gin Liqueur saying, "[Gordon’s](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin) is always looking at ways to provide something new and exciting for consumers and brand loyalists to explore. We have been growing our Gordon’s family over recent years with a range of successful flavour expressions and we’re thrilled to be introducing Gordon’s Sugar Plum Gin Liqueur to the market this festive season. The innovation arms retailers with a unique twist on the classic Gordon’s spirit and is the perfect flavoursome tipple to elevate those at-home occasions.” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 73% | Activity: 92% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Festive Liqueur:** The Gordon's Sugar Plum Gin Liqueur is a festive twist on the classic gin, offering a rich, spiced, and jammy flavor that's perfect for elevating cocktail recipes during the holiday season. - **Flavor Innovations:** Diageo's Gordon's Sugar Plum Gin Liqueur showcases the brand's commitment to providing exciting and new flavor expressions, ensuring consumers can explore unique tastes and elevate their at-home drinking experiences. - **Seasonal Beverage Trends:** The launch of Gordon's Sugar Plum Gin Liqueur reflects the growing demand for seasonal and limited-edition beverages that offer a touch of exclusivity and excitement, allowing consumers to celebrate and indulge during special occasions. ### Sectors Adopting This - **Beverage:** The Gordon's Sugar Plum Gin Liqueur taps into the beverage industry by offering a festive twist on gin, attracting consumers looking for unique and flavorful options to enhance their drinking experiences. - **Alcohol:** With the release of Gordon's Sugar Plum Gin Liqueur, the alcohol industry showcases the potential for creating innovative and seasonal spirits that cater to consumers' desire for new and diverse flavor profiles. - **Retail:** The introduction of the Gordon's Sugar Plum Gin Liqueur presents a disruptive opportunity for retailers as they can stock limited-edition beverages like this in anticipation of the holiday season, attracting customers searching for exclusive and festive options. ## Related on Trend Hunter - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Sugar Plum Absinthe Liqueurs](https://www.trendhunter.com/trends/sugar-plum-fairy-liqueur.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Black Forest Cake Liqueurs](https://www.trendhunter.com/trends/edinburgh-gins-black-forest-liqueur.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md) - [Mince Pie-Flavored Gins](https://www.trendhunter.com/trends/mince-pie-sloe-gin.md)