# Mastectomy Sugar Bags Dona Maria's Sugar Packaging Design Supports Breast Cancer Awareness By Laura McQuarrie | Published 2014-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/dona-mari-breast-cancer-packaging.html) & [pongaledonamaria](http://www.pongaledonamaria.com/) In the spirit of October being [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/fitcrunch-strawberry-strudel), Costa Rica's leading sugar brand, Doña María, came up with a [special edition sugar packaging design](https://www.trendhunter.com/trends/fearne-and-rosie). In order to raise awareness about the importance of getting yourself regularly checked out, and making contributions to support FUNDESO, the [National Foundation for Solidarity Against Breast Cancer](https://www.trendhunter.com/trends/power-in-pink), this bag was designed. At a first glance, there doesn't seem to be much to the packaging, but half of the bag's normal design was stripped away to be representative of a woman who has had a mastectomy and lost one of her breasts due to cancer. The packaging design is simple and bold, with a stronger message than you might normally find in the aisles of a grocery store while shopping for sugar. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness Packaging:** There is an opportunity for brands to create special edition packaging designs that raise awareness and support breast cancer causes. - **Symbolic Packaging Design:** Using visual symbolism in packaging design can create a powerful message and evoke emotion in consumers, supporting a cause or movement. - **Socially Conscious Packaging:** Packaging design that aligns with social causes can help brands connect with consumers on a deeper level, generating loyalty and positive brand image. ### Who This Affects Most - **Food Packaging:** Food brands can adopt emotionally impactful packaging designs to support important causes while also differentiating themselves in a crowded market. - **Healthcare Awareness Campaigns:** Health organizations and non-profits can collaborate with brands to create awareness campaigns through packaging design, amplifying their message and reaching a wider audience. - **Cause Marketing:** Brands across various industries can embrace cause marketing through purpose-driven packaging designs, attracting socially conscious consumers and driving sales. ## Related on Trend Hunter - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Cancer Awareness Bakery Branding](https://www.trendhunter.com/trends/toufayan-bakeries.md) - [Breast Cancer-Supporting Mezcals](https://www.trendhunter.com/trends/convite.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md)