# Hydrating Holographic Face Masks I Dew Care's Sugar Kitten Mask Boasts a Holographic Pink Finish By Katherine Pendrill | Published 2018-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-kitten References: [bustle](https://www.bustle.com/p/i-dew-cares-holographic-peel-off-mask-is-about-to-be-instagram-fave-8097741) & [us.memebox](https://us.memebox.com/product/36296) For those who are looking for a face mask that hydrates the skin and looks great in a selfie, I Dew Care's Sugar Kitten mask offers the best of both worlds. With its [hydrating formula](https://www.trendhunter.com/trends/rha-hydra-mask) and [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk)-worthy finish, the mask is the ultimate skin care accessory. I Dew Care's Sugar Kitten face mask is a new masking product with an Instagram-friendly twist. The mask is infused with real ruby and pearl powder, as well as rose water and hyaluronic acid. These ingredients work together to hydrate the skin and leave consumers with an extra-dewy glow. However, the mask isn't just a hit because of its game-changing formula. When applied, the mask starts out as an [iridescent emerald color](https://www.trendhunter.com/trends/collagen-masks), but slowly morphs into a soft, holographic pink. The result is a glittery face mask worth of a selfie. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Holographic Face Masks:** Opportunity to tap into the beauty industry with products that have unique visual appeal - **Hydrating Skincare:** Opportunity to innovate in the beauty industry with products that not only provide aesthetic appeal but also moisturize skin - **Instagram-friendly Beauty:** Opportunity to market beauty products that are designed to be shared on social media ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can benefit from developing products with both aesthetic and functional benefits - **Social Media and Influencer Marketing:** Developing Instagram-friendly beauty products creates an opportunity for marketing through social media and influencer partnerships - **Consumer Technology:** Holographic technology can provide innovative solutions to the beauty industry beyond just visual appeal ## Related on Trend Hunter - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md) - [Fortifying Dew-Finished Masks](https://www.trendhunter.com/trends/dew-cloud-ultra-mask.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Hydrogel Facial Masks](https://www.trendhunter.com/trends/biocollagen-real-deep-mask.md)