# Serene Sweet Tooth Editorials The Sugar High Design Scene Exclusive Highlights Pastels By Jana Pijak | Published 2012-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-high-design-scene-exclusive References: [designscene.net](http://www.designscene.net/2012/04/mario-ardi.html) Satisfy your sweet tooth with the 'Sugar High' Design Scene exclusive editorial. Photographed by Mario Ardi, model Thais is sweetly serene in a portrait series that highlights the season's [pastel-obsessed styles](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection). Pastel hues have taken over the fashion world, making waves on the street and on the runway. From flowing frocks to [cotton-candy locks](https://www.trendhunter.com/trends/art-of-sucre), this fad is getting more popular by the minute. Soft pastels are setting the tone for the upcoming season, embracing a timeless way of dressing that is fresh and girly. The 'Sugar High' Design Scene exclusive is a display of the chicest [candy-coated fashion](https://www.trendhunter.com/trends/candyinspired). Stylist Rahajeng Puspitasari dresses Thais in two-toned, sheer and lace-clad styles from Argyle & Oxford. The epitome of easy elegance, the model accents her ladylike wardrobe with daring pink tresses and soft makeup looks by artist Dewi Darmawan. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Pastel Fashion Trend:** Opportunity for fashion brands to capitalize on the growing popularity of pastel hues in clothing and accessories. - **Cotton-candy Hair Trend:** Disruptive innovation opportunity for hair salons to offer unique and vibrant pastel hair colors to customers. - **Soft Makeup Trend:** Opportunity for beauty brands to create and market soft, natural-looking makeup products that complement the pastel fashion trend. ### Where This Applies - **Fashion:** Fashion brands can incorporate pastel hues into their collections and capitalize on the growing demand for soft and feminine styles. - **Hair Salons:** Hair salons can offer unique and vibrant pastel hair colors to customers looking to embrace the cotton-candy hair trend. - **Beauty:** Beauty brands can develop and promote soft, natural-looking makeup products that enhance the overall look of the pastel fashion trend. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Candy-Inspired Scent Collection](https://www.trendhunter.com/trends/sweet-tooth-1.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Indulgent Candy Fragrances](https://www.trendhunter.com/trends/vanilla-candy-rock-sugar.md) - [Candied Violet Fragrances](https://www.trendhunter.com/trends/violet-sucre-by-le-monde-gourmand.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md)