# Sugar-Free Vegan Donuts Ankerbrot & NEOH Launched a No-Added-Sugar Donut Just in Time for Lent By Laura McQuarrie | Published 2024-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-free-vegan-donut References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/ankerbrot-sugar-free-vegan-donut-partnership-neoh/) & [neoh](https://www.neoh.com/en/blogs/news/neoh-donut)  Ankerbrot, Austria’s largest bakery group, teamed up with sugar-free snack brand NEOH to launch a [sugar-free vegan donut](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut) that makes the most of NEOH’s sugar substitute formula. Launching just in time for [Lent](https://www.trendhunter.com/trends/spicy-tuna-sub), a period when many people give up sugar, this free-from donut satisfies with [plant-based hazelnut cream filling](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot), a crisp chocolate shell, roasted hazelnut pieces and no palm oil. This first-of-its-kind collaboration for Ankerbrot opens up new avenues for the forward-thinking bakery group that has stood the test of time. Founded in 1891, the group has continually adapted and experimented and about a third of its regular range is suitable for vegan consumers. "We were the first great bakery with a varied vegan range," said Tina Schrettner, Marketing Manager at Ankerbrot, "Now we are pioneers again with NEOH and go one step further: vegan and without added sugar." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 31% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Donut Innovation:** The sugar-free vegan donut by Ankerbrot and NEOH represents a disruptive approach to satisfying consumer demands for guilt-free indulgence during Lent. - **Sugar Substitute Formula:** NEOH's innovative sugar substitute formula used in the sugar-free donut paves the way for healthier dessert options without compromising on taste and texture. - **Plant-based Bakery Trends:** Ankerbrot's collaboration with NEOH introduces a new trend in plant-based baked goods that cater to the growing demand for sustainable and ethical snack options. ### Industries Being Reshaped - **Bakery Industry:** The launch of the sugar-free vegan donut opens up disruptive innovation opportunities for bakeries to create healthier, plant-based dessert offerings that appeal to health-conscious consumers. - **Snack Food Industry:** NEOH's sugar substitute formula presents a potential disruptive innovation opportunity for the snack food industry to develop a new category of guilt-free, sugar-free snacks that align with consumer preferences for healthier options. - **Vegan Food Industry:** The collaboration between Ankerbrot and NEOH signifies a shift in the vegan food industry towards products that not only meet plant-based criteria but also address concerns around added sugars, opening doors for disruptive innovations in the market. ## Related on Trend Hunter - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Free-From Dessert Donuts](https://www.trendhunter.com/trends/red-velvet-cake-donut.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Grain-Free Birthday Donuts](https://www.trendhunter.com/trends/birthday-donuts.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Better-for-You Donut Holes](https://www.trendhunter.com/trends/glazed-donut-hole.md) - [Free-From Frozen Chocolate Donuts](https://www.trendhunter.com/trends/choccy-dodoughs.md) - [Vegan-Certified Doughnut Lines](https://www.trendhunter.com/trends/krispy-kreme-7.md) - [Vegan-Friendly Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-australia.md)