# Sugarless Prebiotic Sweeteners 'PrebioSweet' is a Sugar-Free Sweetener for the Digestive System By Laura McQuarrie | Published 2016-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-free-sweetener References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/06/prebiosweet.html) & [felizata.ru](http://felizata.ru/) 'PrebioSweet' is the name of a sugar-free sweetener that claims to be 10 times sweeter and healthier than common refined white sugar, since it is also loaded with prebiotics in order to support a strong digestive system. The sugar alternative is made by Moscow-based OJC Felizata Holding and comes in three different types. 'Fitness' is a zero-calorie version of the sugar-free sweetener product, while 'Fibre' includes the addition of [alimentary fiber](https://www.trendhunter.com/trends/snow-prebiotic-fibres) and 'Vanilla' simply boasts a pleasing flavor. As its vibrant color-coded packaging system suggests, Felizata notes: "PrebioSweet isn't any type of medicine. It's another type of sweet so you can still live a colorful life without sugar." Consumers are now learning to see sugar as the enemy, but at the same time, are also seeking out alternative sweeteners, plus fortified food and beverages. A product like PrebioSweet capitalizes on the desire for both. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Sweeteners:** As consumers avoid sugar-based products, more companies can create sugar-free sweeteners as a healthier alternative. - **Prebiotic Foods and Beverages:** As the importance of gut health is emphasized, more companies can create prebiotic-fortified foods and beverages to provide health benefits to consumers. - **Functional Food and Beverage Packaging:** As colorful packaging can help brands differentiate their products in the crowded market, more companies can embrace the use of bright, color-coded packaging designs for their functional food and beverage products. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can create more healthier options for consumers by producing prebiotic sweetener products like PrebioSweet. - **Health and Wellness:** Health and wellness companies can explore the trend of prebiotics to create fortified supplement products for the digestive health of consumers. - **Packaging and Labeling:** Packaging and labeling companies can work with food and beverage brands to create more colorful and eye-catching package designs for functional products like PrebioSweet. ## Related on Trend Hunter - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Diabetic Sugar Substitues](https://www.trendhunter.com/trends/biofect-innovations1.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md)