# Nourishing Sugar-Free Marshmallows Know Brainer's Max Mallows are Full of Healthy Fats & Protein By Laura McQuarrie | Published 2019-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-free-marshmallows References: [newhope](https://www.newhope.com/food-and-beverage/unboxed-11-collagen-infused-foods-inner-glow/gallery?slide=2) & [myknowbrainer](https://myknowbrainer.com/) Know Brainer, which is known for its keto-friendly drinks and single-serve creamers that are packed with healthy fats and no added sugar, recently expanded its product portfolio with sugar-free marshmallows. This unconventional functional snack is a guilt-free way to nourish the mind and body with beneficial fats and proteins from MCT oil and grass-fed hydrolyzed bovine collagen peptides. The Know Brainer Max Mallow snacks are available in both Classic Vanilla and [Burnt Caramel](https://www.trendhunter.com/trends/mylk-chocolate-aloha-caramel) flavors, which are enhanced only with the brand's own zero-sugar sweetener. Although marshmallows are often seen as [campfire treats](https://www.trendhunter.com/trends/smore-snack), they are now becoming [premium confections](https://www.trendhunter.com/trends/williams-sonoma) that are associated with gourmet flavors, clean-label ingredients, better-for-you snacking and even a few functional benefits that have the potential to appeal to adults and kids alike. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Confections:** The trend of marshmallows becoming gourmet confections opens up opportunities for premium packaging, unique flavors, and high-quality ingredients. - **Clean-label Ingredients:** The demand for clean-label marshmallows with simple and natural ingredients presents opportunities for brands to create products that cater to health-conscious consumers. - **Functional Benefits:** The inclusion of functional ingredients like healthy fats and proteins in marshmallows opens up opportunities for brands to market them as guilt-free snacks with added nutritional value. ### Where This Applies - **Food & Beverage:** Food and beverage companies can capitalize on the trend of premium, clean-label marshmallows by creating innovative products that cater to health-conscious consumers. - **Snack Foods:** The snack food industry has an opportunity to create guilt-free, functional snacks by incorporating beneficial ingredients like MCT oil and collagen peptides into marshmallow products. - **Confectionery:** The confectionery industry can explore the market of gourmet marshmallows by offering unique flavors, innovative packaging, and premium ingredients to attract adult consumers. ## Related on Trend Hunter - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Plant-Powered Marshmallow Cremes](https://www.trendhunter.com/trends/marshmallow-cremes.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Vegan-Friendly Maple Marshmallows](https://www.trendhunter.com/trends/dandies-vegan-maple-flavored-marshmallows.md) - [Nutritious Campfire Confection Snacks](https://www.trendhunter.com/trends/smore-snack.md)