# Assorted Sugar-Free Candies Russell Stover's Reformulated Range is Sweetened with Stevia Extract By Laura McQuarrie | Published 2017-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-free-candies References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/05/Russell_Stover_ceo_hopes_to_sq.aspx?ID={CBE73D9B-7B6E-45C8-B1A5-A7E5DF7F1447}) & [russellstover](http://www.russellstover.com/sugar-free-collection) As many consumers look for better-for-you, [sugar-free candies and snack options](https://www.trendhunter.com/trends/new-smartsweets-products), confectionery brands are responding with reformatted products that put an emphasis on [clean ingredients and health](https://www.trendhunter.com/trends/simplified-ingredients). After two years of refining its recipe, Russell Stover recently launched its own reformatted range of sugar-free chocolates, which are said to boast the same taste and texture as its classic products—but with stevia leaf extract as a natural sweetener in place of sugar. Some of the sweets that have been reformulated to perfection by Russell Stover include dark chocolate mint patties and [peanut butter cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups), both of which can be sampled in the brand's 'Assorted 4 Flavor Mix.' The updated Sugar Free range from Russell Stover now also sports fresh new packaging that targets all consumers, not just the ones who are health-conscious diabetics. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Confections:** There is a growing trend among confectionery brands to offer sugar-free candies and snacks made with clean and natural ingredients. - **Stevia Sweetened Products:** Confectionery brands are incorporating stevia leaf extract as a natural sweetener in sugar-free candies, offering a healthier alternative to traditional sugar. - **Elevated Sugar-free Options:** Confectionery companies like Russell Stover are innovating and improving the taste and texture of their sugar-free candies to provide customers with a comparable experience to classic products. ### Industries Being Reshaped - **Confectionery:** Confectionery brands are embracing the trend of clean ingredients and stevia sweeteners to meet the rising demand for healthier sugar-free candies. - **Snack Foods:** The reformulated sugar-free candies and snacks offer a potential disruptive innovation opportunity in the snack foods industry by capturing health-conscious customers looking for healthier options. - **Packaging:** The updated packaging for Russell Stover's Sugar Free range presents a marketing opportunity for companies in the packaging industry to design appealing and inclusive packaging that targets a broader consumer base. ## Related on Trend Hunter - [Vegan Stevia-Sweetened Candies](https://www.trendhunter.com/trends/foxs-glacier.md) - [Artisan Low-Sugar Caramels](https://www.trendhunter.com/trends/no-sugar-added-salted-caramels.md) - [Revamped Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-products.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md) - [Low-Sugar Easter Gummies](https://www.trendhunter.com/trends/low-sugar-easter-candies.md)