# Dating Sites Wooing Cheaters Wealth Seeks Beauty & AshleyMadison.com Try to Recruit Tiger Woods By Cat_Marie | Published 2009-12-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-daddy References: [sugar-daddy-blog](http://sugar-daddy-blog.com/) & [wealthseeksbeauty](http://www.wealthseeksbeauty.com/) Tiger Woods’ recent exploited affair has gotten him recognized as “The Sugar Daddy Masters Champion” by Wealth Seeks Beauty, a sugar daddy dating website. They have awarded him with a lifelong membership to help him enjoy the [Sugar Daddy lifestyle](https://www.trendhunter.com/trends/sugar-wood), assuring him the privacy and discretion needed to do so. Wealth Seeks Beauty is an online dating service that helps bring together individuals seeking relationships as a Sugar Daddy, Sugar Baby, Sugar Mommy and Sugar Pup. Just last week, [AshleyMadison.com](http://www.allheadlinenews.com/articles/7017164689?Adultery%20Website%20Offers%20Tiger%20Woods%20$5%20Million%20To%20Endorse%20Cheating) offered Tiger Woods a $5 million endorsement contract. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sugar Daddy Dating:** Disruptive innovation opportunity: Develop a niche dating platform that specifically targets individuals seeking relationships as a Sugar Daddy, Sugar Baby, Sugar Mommy, or Sugar Pup. - **Privacy and Discretion in Online Dating:** Disruptive innovation opportunity: Create a secure and anonymous online dating service that guarantees privacy and discretion for individuals seeking extramarital affairs or unconventional relationships. - **Celebrity Endorsements in Dating:** Disruptive innovation opportunity: Establish a platform that connects dating websites with celebrities for lucrative endorsement deals, leveraging their popularity to attract users. ### Where This Applies - **Online Dating:** Disruptive innovation opportunity: Use technology and data analytics to improve the user experience and match accuracy in the online dating industry. - **Niche Dating:** Disruptive innovation opportunity: Tap into underserved markets by creating niche dating platforms that cater to specific preferences, such as sugar daddy relationships or extramarital affairs. - **Celebrity Sponsorship:** Disruptive innovation opportunity: Develop a platform that connects brands or services with celebrities for endorsement deals, not limited to traditional industries like sports or fashion. ## Related on Trend Hunter - [Dating Site-Launched Group Chatrooms](https://www.trendhunter.com/trends/group-chatroom.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [Bespoke Dating Experiences](https://www.trendhunter.com/trends/1-million-matchmaking.md) - [Curated Professional Dating Apps](https://www.trendhunter.com/trends/luxy-dating-service.md) - [NFT-Based Dating Apps](https://www.trendhunter.com/trends/lonely-ape-dating-club.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md) - [Premium Dating App Subscriptions](https://www.trendhunter.com/trends/tinder-vault.md) - [Mature Dating Applications](https://www.trendhunter.com/trends/stir.md) - [Heartbreak-Healing Dating Apps](https://www.trendhunter.com/trends/the-raw-dating-app.md)