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# Marriage-Ending Contests
The Sugar Daddie Divorce Giveaway Encourages Couples to Call it Quits

By Michael Hines | Published 2013-08-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-daddie-divorce-giveaway
References: [technabob](http://technabob.com/blog/2013/08/24/free-divorces/) & [sugardaddie](http://sugardaddie.com/divorce/)

Couples looking to end their marriage without having to pay any money will want to enter the Sugar Daddie divorce giveaway. The dating sight is giving away divorce packages from the website LegalZoom in several cities across the U.S. Divorce can be expensive, and Sugar Daddie isn't exactly catering to [married folks looking for fun](https://www.trendhunter.com/trends/doubles-social) a la Ashley Madison.

While the Sugar Daddie divorce giveaway may sound strange, it's a solid way for the site to drum up publicity. Only three couples in each area will win a [free divorce](https://www.trendhunter.com/trends/scenic-suv), and said couples must agree to divorce basics before they can begin the process. The package offered by LegalZoom comes in at about $300, so couples aren't exactly saving a ton of money. So far the promotion has hit Sacramento, northern New Jersey, Philadelphia and Phoenix.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 55% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Online Contest Giveaways:** The Sugar Daddie divorce giveaway demonstrates the potential for online contests to generate publicity and engage users.
- **Affordable Divorce Packages:** The LegalZoom divorce package highlights the demand for affordable alternatives to expensive divorce proceedings.
- **Catering to Niche Markets:** Sugar Daddie's divorce giveaway highlights the opportunity to target specific customer segments, such as married individuals seeking inexpensive divorces.

### Industries Being Reshaped

- **Online Dating:** The Sugar Daddie divorce giveaway showcases how online dating platforms can leverage unique promotions to attract attention and differentiate themselves.
- **Legal Services:** The LegalZoom divorce package exemplifies the potential for disruptive innovation in the legal services industry by providing affordable and accessible options.
- **Marketing and Publicity:** The Sugar Daddie divorce giveaway illustrates how creative marketing campaigns can generate buzz and media coverage for businesses.

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