# Dessert-Themed Sneakers Allbirds Created the Exclusive Sugar Crash Collection for Cyber Monday By Laura McQuarrie | Published 2019-12-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-crash-collection References: [cosmopolitan](https://www.cosmopolitan.com/style-beauty/fashion/a30086692/allbirds-cyber-monday-dessert-collection/) & [allbirds](https://www.allbirds.com/collections/womens-cyber-monday-collection) For Cyber Monday, one of the most highly anticipated online shopping days of the year, Allbirds created a limited-edition Sugar Crash collection of women's footwear—this was particularly sweet for fans of [Allbirds'](https://www.trendhunter.com/trends/allbirds-2) eco-friendly footwear, as the sneaker brand doesn't offer sales or discounts. In the Sugar Crash capsule collection, Allbirds introduced dessert-inspired colorways like Peach Cobbler, Birthday Cake and Berry Pie for its wool runner, all of which are accented by a cream-colored sole. The soft, lightweight and breathable sneaker styles are made with ultra-fine merino sheep’s wool fibers that are naturally temperature-regulating, moisture-wicking and comfortable to wear. The sneakers are laced with material made from 100% post-consumer recycled polyester and come in at less than $100. Image Credit: Allbirds ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Dessert-themed Footwear:** Brands looking to create buzz can incorporate food-inspired elements into their products for a playful twist. - **Sustainable Materials:** There is an opportunity for brands to innovate by using eco-friendly materials in their products and marketing their sustainability efforts. - **Limited-edition Collections:** Creating exclusive collections for special occasions can entice consumers with a sense of exclusivity and urgency. ### Who This Affects Most - **Footwear:** Footwear brands can incorporate unique elements into their designs to differentiate from competitors and attract new customers. - **Sustainable Fashion:** There is an opportunity for sustainable fashion brands to carve out a niche for themselves in the market with environmentally-friendly products. - **E-commerce:** Launching limited-edition products exclusively online can attract a wider audience and generate excitement around the brand. ## Related on Trend Hunter - [Colorful Shoe Ranges](https://www.trendhunter.com/trends/wool-cruiser.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [All-Natural Canvas Sneakers](https://www.trendhunter.com/trends/canvas-piper.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md)