# Baked Good Chocolate Candies The White Chocolate Sugar Cookie M&Ms are Limited-Edition By Michael Hemsworth | Published 2020-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-cookie-mms References: [foodbev](https://www.foodbev.com/news/mars-debuts-limited-edition-sugar-cookie-flavoured-mms/) & [mars](https://www.mars.com) The White Chocolate Sugar Cookie M&Ms are a new limited-edition product from [Mars](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat) that will offer consumers a seasonal sweet treat to pick up when preparing for the holidays this year. The treats boast a crispy center that is covered in white chocolate along with a sugar cookie-flavored shell to help perfectly mimic the flavor of the baked good. The candies are being launched nationwide in the US where they will be available in two size options to pick up. Mars Wrigley Head of Seasonal Marketing Tanya Berman explained the new White Chocolate Sugar Cookie M&Ms further saying that, "Both the flavor and texture of the new M&M’s Sugar Cookie evoke the warmth and nostalgia associated with homemade holiday cookies. We know our fans will love the taste of holiday magic M&M’s Sugar Cookie brings and we look forward with excitement to see all of the bite-sized holiday wishes our fans have to share.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonal Candy Launches:** Opportunities for companies to create limited-edition candy products for holiday seasons - **Flavored Chocolate Innovation:** Creating new and exciting flavor combinations for chocolate products - **Nostalgic Treats:** Bringing back nostalgic flavors in new products to appeal to consumers' memories and emotions ### Industries Being Reshaped - **Candy Industry:** Opportunities for candy companies to create and market seasonal limited-edition products - **Chocolate Industry:** Opportunities to innovate and create new flavor combinations in chocolate products - **Snack Industry:** Creating nostalgic flavored snacks that appeal to consumers' desire for familiar tastes ## Related on Trend Hunter - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Festively Inspired Snack Candies](https://www.trendhunter.com/trends/mars-wrigley-christmas-products.md) - [Christmasy Candy-Packed Cookies](https://www.trendhunter.com/trends/holiday-magic-cookie.md)