# Halloween-Themed Cookie Doughs The M&M’s Ghoul’s Mix Sugar Cookie Dough Makes 20 Cookies By Michael Hemsworth | Published 2020-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sugar-cookie-dough References: [drugstorenews](https://drugstorenews.com/nestle-toll-house-brings-back-limited-edition-baking-truffles-cookie-doughs) & [nestle](https://www.nestle.com) The [M&M’s Ghoul’s](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie) Mix Sugar Cookie Dough is a seasonally inspired product coming to store shelves this fall to offer avid bakers with a spooky way to create a tasty dessert. The dough comes in 14 ounce packs that will make 20 cookies and features a flavorful recipe that is achieved with signature [Nestlé Toll](https://www.trendhunter.com/trends/cookie-tacos) [House](https://www.trendhunter.com/trends/nestle-toll-house-peppermint-cocoa-cookie-dough) ingredients along with the signature M&M chocolates. A series of Halloween-themed sprinkles are infused throughout the dough in ghost, bat and pumpkin shape to give the final product a sweet crunch. The M&M’s Ghoul’s Mix Sugar Cookie Dough comes as one of a growing number of seasonally inspired Halloween-themed food products as brands seek to offer consumers simpler ways to celebrate. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal-themed Food Products:** As demand for seasonal food products grow, there is a significant increase in opportunities for creating and marketing limited-time treats. - **Fun and Festive Recipe Innovations:** As brands continue to innovate with their seasonal food products, there are ample opportunities to create unique and themed recipes that will spur interest and consumer demand. - **Customized and Branded Sprinkle Mixes:** The addition of custom sprinkle mixes featuring brand logos or characters can elevate limited-time seasonal offerings, attract brand loyalists, and appeal to new consumers. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can capitalize on the seasonal fall demand for Halloween-themed treats by innovating and producing limited-time seasonal food products such as cookie doughs. - **Online Retail:** As online retail continues to grow, there is an opportunity for e-commerce platforms to offer exclusive or hard-to-find seasonal food products that consumers cannot find in brick-and-mortar stores. - **Confectionery:** Confectionery brands can capture the Halloween spirit by developing seasonal-themed sweet treats, like sculpting spooky shapes into snacks or infusing products with flavors like pumpkin, caramel, and apple. ## Related on Trend Hunter - [Chocolate Peppermint Cookie Doughs](https://www.trendhunter.com/trends/nestle-toll-house-peppermint-cocoa-cookie-dough.md) - [Ready-to-Bake Christmas Cookie Doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-dough.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Seasonal Cookie Dough Collections](https://www.trendhunter.com/trends/pumpkin-spice-rolls.md) - [Sugar Skull Cookie Doughs](https://www.trendhunter.com/trends/sugar-skull-shape-sugar-cookie-dough.md) - [Autumnal Ready-to-Bake Cookies](https://www.trendhunter.com/trends/halloween-shape-cookies.md) - [Autumnal Arachnid Baking Mixes](https://www.trendhunter.com/trends/funfetti-spiderweb-swirl-brownie-mix.md) - [Halloween-Themed Baked Goods](https://www.trendhunter.com/trends/halloweekend-cookies.md) - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md)