# Inclusive Motherhood Lifestyle Brands Sugaberry is a Lifestyle Brand for and by Moms of Color By Ell Smith | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sugaberry References: [sugaberry](http://sugaberry.com/about/) Sugaberry is an exciting new lifestyle brand that's made by and for women of color, specifically new moms. Finding engaging content on the topic of motherhood can be a difficult task, this, coupled with the [lack of diversity](https://www.trendhunter.com/trends/isla-and-mimi) in the entertainment world makes for incredibly limited content that caters to new moms of color. In light of this, the creators of Sugaberry came together to produce original audio, entertainment, editorial content, [newsletters](https://www.trendhunter.com/trends/the-beautiful-societies), interviews with celebrities and more, all of which offer a modern approach to discussing motherhood. According to the lifestyle brand's creators, Sugaberry is "a daily love letter to black and brown moms everywhere," offering relatable content that modern mothers can relate to and enjoy. Image Credit: Sugaberry ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Diverse Motherhood Media:** Opportunities for creating media platforms and content that cater to the diverse experiences of mothers. - **Inclusive Lifestyle Brands:** Potential for lifestyle brands that specifically target and include underrepresented communities, such as moms of color. - **Modern Motherhood Narratives:** Creation of modern and relatable narratives and content that reflect the experiences of today's mothers. ### Industries Being Reshaped - **Media and Entertainment:** Opportunities for media companies to create diverse and inclusive content for mothers, such as podcasts, videos, and articles. - **Fashion and Beauty:** Potential for fashion and beauty brands to create products and campaigns that represent and target the diverse needs and experiences of moms of color. - **Publishing and Editorial:** Creation of publishing platforms and editorial content that amplify the voices and stories of underrepresented mothers, providing a platform for their unique perspectives. ## Related on Trend Hunter - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Mom-Approved Skincare Lines](https://www.trendhunter.com/trends/bubble-1.md) - [Heritage-Focused Hard Seltzer Brands](https://www.trendhunter.com/trends/grown-folks.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md) - [Trailblazing Parenthood Podcasts](https://www.trendhunter.com/trends/bobbie.md)