# Luxe Heritage Celebratory Sneakers PUMA and MCM Join to Commemorate Suede's 50 Year Anniversary By Amy Duong | Published 2018-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suedes-50-year-anniversary References: [hypebeast](https://hypebeast.com/2018/5/mcm-puma-suede-collaboration) & [puma](https://puma.com/) Sportswear label [PUMA](https://www.trendhunter.com/trends/porsche-and-puma) taps into luxe accessory brand MCM to celebrate Suede's 50 Year Anniversary. The Suede sneaker silhouette is one of the most [iconic PUMA heritage sneakers](https://www.trendhunter.com/trends/puma-and-salehe) and has remained relevant for the many years it has been in circulation. The two labels now collectively celebrate the five strong decades of the Suede shoes with an upcoming [collaborative range](https://www.trendhunter.com/trends/balenciaga-x-puma). MCM gives the classic shoe an elevated makeover and offers two new colorway options. The new celebratory iterations will be available in either a brown and black colorway or a white and grey option. Each one will boast MCM's signature all-over monogram imprint across its uppers. The sole units are shown in a clean white hue to contrast the loud design that rests above. Additionally, there will be co-branded insoles, leather crafted laces, and a gold plate detailing each tongue. The PUMA x MCM Suede sneakers will be available beginning May 24. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 69% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxe Sneaker Collaborations:** Leveraging high-end accessory brands to elevate iconic sportswear silhouettes for celebratory collaborations. - **Heritage Sportswear Revivals:** Bringing back classic sneaker models while introducing new design elements and collaborations for a refreshed consumer appeal. - **Monogramed Sneaker Design:** Incorporating luxury brand monograms and patterns onto sneaker designs to create high-end versions of classic silhouettes. ### Who This Affects Most - **Fashion:** Both luxury fashion and sportswear brands can benefit from leveraging each other's brand equity and design expertise to cater to the streetwear and sneakerhead markets. - **Accessories:** Luxury accessory brands can expand their product offerings, potentially capturing a younger demographic by incorporating their signature design elements onto sportswear and sneaker products. - **Retail:** Retailers can capitalize on exclusive sneaker collaborations by creating buzz and hype around limited edition releases, driving traffic and sales to their stores. ## Related on Trend Hunter - [Custom Suede Sneakers](https://www.trendhunter.com/trends/bodega-x-puma.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Retro Indoor Sneakers](https://www.trendhunter.com/trends/king-indoor.md) - [Sleek Leather Retro Sneakers](https://www.trendhunter.com/trends/leather-speedcat.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Motorsport Heritage Mid-Top Sneakers](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md)