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# Sleek Suede Military Boots
The Weeknd x PUMA Collab is the Epitome of High Class in Footwear

By Kalin Ned | Published 2018-08-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/suede-military-boots
References: [highsnobiety](https://www.highsnobiety.com/p/the-weeknd-puma-suede-boot-release-date-price/#slide-16) & [ca.puma](https://ca.puma.com/en/ca/home)

This trio of suede military boots is the latest drop by footwear company PUMA. The fashionably relevant silhouettes are done in collaboration with brand ambassador The Weeknd. The models strongly rely on a refined aesthetic that can take the casual everyday outfit to new heights. Drawing inspiration from a utility-forward industry, the suede military boots feature a sleek buckle strap detailing that immediately captures the attention.

The Weeknd x [PUMA collaboration](https://www.trendhunter.com/trends/balenciaga-x-puma) didn't just drop for the sake of new arrivals, however. The elegant trio of suede military boots marks the 50th anniversary of the PUMA [Suede](https://www.trendhunter.com/trends/bodega-x-puma). This is a noteworthy event that is communicated through design with "19" and "68" branded on the tongues of the silhouettes, which is the year the Suede was born.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Suede Military Boots:** Opportunity for disruptive innovation: Explore sustainable materials and production methods to create eco-friendly suede military boots.
- **Fashion Collaboration:** Opportunity for disruptive innovation: Partner with influential celebrities or brands to create exclusive fashion collaborations that generate buzz and increase brand exposure.
- **Refined Aesthetic:** Opportunity for disruptive innovation: Use advanced design techniques and materials to create footwear with a refined aesthetic that elevates casual outfits.

### Industries Being Reshaped

- **Footwear:** Opportunity for disruptive innovation: Develop innovative manufacturing processes and materials for the footwear industry to improve durability, comfort, and style.
- **Fashion:** Opportunity for disruptive innovation: Embrace technology like 3D printing and augmented reality to create immersive fashion experiences and personalized products.
- **Celebrity Endorsements:** Opportunity for disruptive innovation: Utilize influencer marketing strategies and data analytics to identify the most impactful celebrity endorsements and collaborations.

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