# Livestreaming Furniture Builders Sudacas Livestreams the Building of Bookshelves and Coatracks By Joey Haar | Published 2016-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sudacas References: [kickstarter](https://www.kickstarter.com/projects/1898122422/the-only-bookshelf-you-will-ever-need?ref=project_link) & [sudacas](http://www.sudacas.com/) Sudacas, an Argentinian furniture building company, creates beautiful artisan pieces with [locally sourced wood](https://www.trendhunter.com/trends/formwork-collection) in its Buenos Aires studio. But rather than asking its consumers to simply trust in those tenets, Sudacas is raising the stakes by offering a continuous livestream as they construct the parts for two offerings -- a [modular bookshelf](https://www.trendhunter.com/trends/original-modern-shelving) and an entirely wooden coatrack -- designed by fellow Argentinian Alejandro Sticotti. The two pieces built on Sudacas' livestream are each unique and interesting. Sticotti's bookshelf consists of mounted vertical slots and easily removable horizontal slats that allow consumers to construct their shelf in whatever formation best suits their space. Aside from its organic design, the Sticotti coatrack is built using the Japanese joinery technique such that its only material is Argentinian wood -- no nails, no bolts, not even carpenters' glue. And since Sudacas will be building these pieces via livestream, consumers have the chance to watch as their own order is crafted. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Livestreaming Artisanal Furniture Building:** Opportunity for similar furniture makers to showcase their authentic craftsmanship by offering a livestreaming service to their customers. - **Modular Furniture Design:** There is disruptive innovation potential to design modular furniture that can be customized to fit unique living spaces. - **Japanese Joinery Technique:** Potential for the incorporation of traditional artisan techniques such as Japanese joinery to decrease environmental impact by eliminating the use of adhesives and hardware in furniture building. ### Who This Affects Most - **Artisan Furniture Building:** Opportunity to modernize traditional artisanal furniture building by incorporating technology such as livestreaming and digital customization tools. - **Modular Furniture Industry:** Opportunity to innovate in modular furniture design that prioritizes sustainability, affordability, and personalization. - **Sustainable Furniture Industry:** Opportunity to reduce the environmental impact of furniture building by adopting traditional artisan techniques and sourcing local materials. ## Related on Trend Hunter - [Indigenous Amazonian-Inspired Furniture](https://www.trendhunter.com/trends/ibuju.md) - [Modular Communal Designs](https://www.trendhunter.com/trends/pour-party.md) - [Extravagant Handcrafted Furniture](https://www.trendhunter.com/trends/handcrafted-furniture.md) - [Culturally Significant Wooden Furniture](https://www.trendhunter.com/trends/woodcarving-heritage.md) - [Simple Assembly Sustainable Shelves](https://www.trendhunter.com/trends/svolta.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Wooden Modular Furniture Systems](https://www.trendhunter.com/trends/deku.md) - [Customizable Cable Tie Furniture](https://www.trendhunter.com/trends/sustainable-furniture-system.md)