# Candy Pen Caps Suck My Bic By Tao | Published 2007-08-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/suck-my-bic-candy-pen-caps References: [yumsugar](http://yumsugar.com/326377) & [feeladdicted](http://www.feeladdicted.com/) In collaboration with French Designer Clement Eloy, Pen manufacturer [BIC](https://www.trendhunter.com/trends/indulgent-lighter-series) is introducing a candy pen cap. Based on their research they found that consumers tend to chew their pen caps, so why not make the habit more fun? Yum Sugar notes, "The name [Suck my Bic] is a tad bit risque, but what else would you call a pen that has a flavored candy pen cap?" **Implications** - Product designers are continually looking to reinvent products based on consumer tastes; this pen with an edible top takes that practice quite literally. By transforming a pen cap -- an item that's frequently lost, discarded or chewed -- into a sweet treat, BIC is sure to appeal to a new market. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Candy Pen Caps:** BIC's new edible pen cap caters to consumers who like to chew on pen caps and opens up opportunities for other brands to reinvent mundane products in a fun way. - **Edible Product Accessories:** Designers and manufacturers can create edible accessories for everyday products to appeal to consumers who are looking for a unique, playful experience. - **Combining Practicality and Playfulness:** Incorporating fun and unexpected features into practical products adds an element of excitement to mundane items. ### Sectors Adopting This - **Stationery:** Incorporating edible accessories into traditional stationery items can create a fun, lighthearted experience for consumers. - **Food and Beverage:** Expanding into non-traditional food items like candy pen caps can allow food and beverage companies to appeal to new markets. - **Retail and Consumer Goods:** Development of unexpected and playful products is a way to stand out in a crowded retail space and offer consumers a unique experience. ## Related on Trend Hunter - [Edible Sugar Pens](https://www.trendhunter.com/trends/chefdoodler.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md) - [Lickable Sour Candy Drinks](https://www.trendhunter.com/trends/zed-candy.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Intensely Flavored Candy Straws](https://www.trendhunter.com/trends/clever-candy-powder-straws.md) - [Zesty Dippable Lollipops](https://www.trendhunter.com/trends/dip-lick-bubble-gum-pops.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Hard Candy-Inspired Gummies](https://www.trendhunter.com/trends/push-pop-gummy-popits.md)