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# Continuous Crowdfunding
Forever Funding Removes Deadlines for Successful Indiegogo Campaigns

By Alyson Wyers | Published 2014-09-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/successful-indiegogo-campaigns
References: [techcrunch](http://techcrunch.com/2014/09/17/indiegogo-forever-funding/) & [go.indiegogo](http://go.indiegogo.com/blog/2014/09/continuing-success-indiegogo.html)

In an effort to help successful Indiegogo campaigns maintain engagement with their contributors, the [crowdfunding platform](https://www.trendhunter.com/trends/pilea) recently announced they would be launching a pilot program to remove deadlines. Dubbed Forever Funding, this program will let innovators [fundraise indefinitely](https://www.trendhunter.com/trends/deadlinehub) in the name of democratized funding. This will apply specifically to projects that have already reached their goals and want to continue to raise finances.

The initial phase will apply to select successful Indiegogo campaigns including Tens (a real life photography filter) and TrackR (an extremely thin item-tracking device). If its first run works well, it is conceivable that any goal-hitting project could remove its end date. This feature also distinguishes Indiegogo from its main competitor [Kickstarter](https://www.trendhunter.com/trends/kickstarter-2025), which still reinforces a fixed funding deadline regardless of goals being reached.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 59% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Forever Funding:** Crowdfunding platforms can explore the potential of launching evergreen campaigns that remove funding deadlines.
- **Democratized Funding:** Creating more opportunities to democratize funding can increase access to capital for innovators and disruptors.
- **Flexible Crowdfunding:** Crowdfunding platforms can offer flexible funding options, such as removing deadlines, to better serve successful campaigns.

### Where This Applies

- **Crowdfunding:** Crowdfunding platform operators can innovate by exploring additional features and benefits that can help successful campaigns maximize their fundraising efforts.
- **Product Development:** Innovators can leverage the Forever Funding program to run an evergreen campaign and eventually bring their products to market faster than they would with traditional funding avenues.
- **Tech Startups:** Creating opportunities for more flexible funding and open-ended campaign duration can be a game-changer for tech startups looking to scale their business models through organic growth and increased exposure.

## Related on Trend Hunter

- [Next-Gen Crowdfunding Platforms](https://www.trendhunter.com/trends/indiegogo.md)
- [Crowdfunding Platform Improvements](https://www.trendhunter.com/trends/kickstarter-2025.md)
- [Crowdfunding Feedback Platforms](https://www.trendhunter.com/trends/feedfund.md)
- [Gamified Crowdfunding Platforms](https://www.trendhunter.com/trends/tiltify-personal.md)
- [Crowdfunding-To-E-Commerce Partnerships](https://www.trendhunter.com/trends/shopline.md)
- [Culture-Focused Crowdfunding Campaigns](https://www.trendhunter.com/trends/ntd-international-competitions.md)
- [Diabetes Research Crowdfunding Campaigns](https://www.trendhunter.com/trends/crowdfunding-campaign.md)
- [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md)
- [Safety-Focused Crowdfunding Campaigns](https://www.trendhunter.com/trends/running-mate.md)
