# Underwater Towing Toys The Subwing Lets You Fly Below the Surface By Harris Jay Rosenberg Alterman | Published 2012-03-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/subwing References: [theawesomer](http://theawesomer.com/subwing/158050/?) & [subwing.net](http://subwing.net/) Water skiing and wakeboarding must step aside now that the Subwing has entered the picture. This crazy water sport involves strapping one's hands onto the Subwing and attaching it to [motor boat](https://www.trendhunter.com/trends/yamaha-crosswave-waverunner). Once ready to rock, the boat takes off pulling one through an underwater landscape. Subwing rides can only last so long because one must hold their breath while underwater. The idea was created by Simon Sivertsen when some driftwood came floating by in the water. A few years later, Sivertsen has perfected his invention, which has evolved into its two-winged structure. While being towed underwater, one can press down on one of the wings to start turning in spirals. The Subwing is the first high-speed water sport to happen below the surface. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Underwater Sports:** The rise of underwater sports like Subwing creates opportunities for innovative water sport equipment and accessories. - **Water-based Recreation:** The popularity of water-based recreational activities, such as Subwing, calls for new business ventures focusing on water sport tourism and experiences. - **Underwater Equipment:** The demand for underwater equipment, such as the Subwing, presents opportunities for companies to develop advanced technology for underwater exploration and adventure. ### Where This Applies - **Water Sports Equipment:** The water sports equipment industry can benefit from the development and manufacturing of specialized products for underwater activities like Subwing. - **Tourism and Hospitality:** The tourism and hospitality industry can tap into the growing market of water sport tourism by offering unique experiences centered around underwater sports like Subwing. - **Technology and Innovation:** The technology and innovation sectors have the potential to disrupt the market by developing cutting-edge underwater equipment and related technology for activities like Subwing. ## Related on Trend Hunter - [Lightweight Underwater Scooters](https://www.trendhunter.com/trends/subnado.md) - [Supercar-Inspired Submersibles](https://www.trendhunter.com/trends/uboat-worx-super-sub.md) - [Personal Aquatic Scooter Units](https://www.trendhunter.com/trends/underwater-scooter-concept.md) - [Dual-Motor Underwater Scooters](https://www.trendhunter.com/trends/sublue-navbow-underwater-scooter.md) - [Compact Underwater Scooters](https://www.trendhunter.com/trends/asiwo-u1.md) - [High-Speed Underwater Scooters](https://www.trendhunter.com/trends/sublue-vapor.md) - [Intuitive Underwater Scuba Scooters](https://www.trendhunter.com/trends/surando-underwater-scooter.md) - [Waist-Worn Underwater Thrusters](https://www.trendhunter.com/trends/underwater-thruster.md) - [Underwater Jetpack Designs](https://www.trendhunter.com/trends/kikfin.md)