# Savory Protein Shakes Subway Dreamed Up the "Subwhey" Range for April Fool's Day By Laura McQuarrie | Published 2025-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/subwhey References: [instagram](https://www.instagram.com/subway_ukireland/p/DH5PUQxtBzB/?img_index=1) & [famouscampaigns](https://www.famouscampaigns.com/2025/04/april-fools-2025-round-up/?utm_source=rss&utm_medium=rss&utm_campaign=april-fools-2025-round-up)  Protein shakes in classic vanilla and chocolate flavors are available in abundance and for fans of savory flavors, [Subway](https://www.trendhunter.com/trends/protein-pockets) teased a savory protein shake range called Subwhey. Sparking conversation about the brand on April Fool's Day, these unconventional protein shake varieties promise a hefty amount of protein per serving with options like Meatball Marinara Sub, Big Breakwich Sub and the Classic B.M.T. Ultimately, these savory shakes call attention to fan-favorite, protein-packed Footlong Subs, which are probably best enjoyed in their original format at Subway. As unusual as this sandwich-inspired Subwhey range may be, [savory drinks are on the rise](https://www.trendhunter.com/trends/savory-spritzers) within the beverage industry, and active consumers are looking for [alternative ways to intake protein](https://www.trendhunter.com/trends/whey-water). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 79% | Activity: 86% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Savory Beverage Innovation:** The rise of savory beverage options such as sandwich-inspired protein shakes highlights a growing consumer interest in alternative flavor profiles beyond traditional sweet offerings. - **Alternative Protein Consumption:** Novel protein delivery methods, like these savory shakes, present opportunities to cater to active consumers seeking diverse and convenient protein sources. - **Seasonal Marketing Strategies:** Engaging promotions tied to events like April Fool's Day can generate buzz and reinforce brand identity through imaginative product concepts. ### Industries Being Reshaped - **Beverage Industry:** With an increase in demand for unique and savory drinks, the beverage industry is ripe for innovation that challenges conventional flavor expectations. - **Fitness and Health Market:** The introduction of non-traditional protein shakes taps into the fitness and health market's need for varied and appealing protein intake options. - **Marketing and Advertising:** Seasonal and novelty-driven marketing tactics can position brands as adaptable and consumer-focused by leveraging humor and creativity. ## Related on Trend Hunter - [Protein-Forward QSR Menus](https://www.trendhunter.com/trends/protein-pockets.md) - [Fast Food-Chain Protein Shakes](https://www.trendhunter.com/trends/sweet-and-ripped-side.md) - [Nutritious Protein Seasonings](https://www.trendhunter.com/trends/protein-seasonings.md) - [Savory Plant Protein Shakes](https://www.trendhunter.com/trends/plant-power-gazpacho.md) - [QSR-Flavored Protein Powders](https://www.trendhunter.com/trends/premium-whey-protein-powder.md) - [Savory Protein Bars](https://www.trendhunter.com/trends/savory-protein-bars.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Chef-Crafted Protein Bowls](https://www.trendhunter.com/trends/subway-canada-2.md) - [Effervescent Protein Drinks](https://www.trendhunter.com/trends/doms-proteinon.md)