# Footlong Snack Collections Subway's Sidekicks Build on the Success of the Footlong Cookie By Laura McQuarrie | Published 2024-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subways-sidekicks References: [people](https://people.com/subway-has-footlong-churros-pretzels-and-cookies-8431065) & [Subway](http://Subway.com)  The [Subway](https://www.trendhunter.com/trends/footlong-sidekicks-and-dippers) [Footlong](https://www.trendhunter.com/trends/holiday-footlong-cookie) Cookie was offered by Subway for a limited time for National Cookie Day in 2022 and a year later, it became a permanent menu item—now, fans of the elongated snack can indulge in Subway's Sidekicks, an all-new collection of footlong snacks. Three footlong snacks will be exclusively available at Subway restaurants nationwide as of January 22nd: a Cinnabon Footlong Churro, Auntie Anne's Footlong Pretzel and the thick and gooey Footlong Cookie. With this collection, there's a sweet or savory option to suit all taste preferences. While the $2 Cinnabon Footlong Churro is topped with Cinnabon's world-famous Makara cinnamon and sugar, the salty and buttery $3 Auntie Anne's Footlong Pretzel is served with a side of Subway's Honey Mustard. These sweet and savory snacks exemplify Subway's expertise as a creator of footlong sandwiches. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 34% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Elongated Snack Collections:** Subway's Sidekicks introduce a new range of footlong snacks, offering a variety of sweet and savory options. - **Gourmet Fast Food:** Subway partners with Cinnabon and Auntie Anne's to bring high-quality footlong snacks to its menu. - **Permanent Menu Additions:** Subway expands its menu by making the Footlong Cookie a permanent item and introducing the Sidekicks collection. ### Industries Being Reshaped - **Fast Food:** The fast food industry benefits from Subway's collaboration with popular brands and the introduction of gourmet footlong snacks. - **Bakery:** Subway's partnership with Cinnabon and Auntie Anne's opens up opportunities for bakeries to explore innovative collaborations with fast food chains. - **Confectionery:** The confectionery industry can learn from Subway's success in creating an in-demand footlong cookie and expand their product offerings to include larger-sized treats. ## Related on Trend Hunter - [Footlong QSR Cookies](https://www.trendhunter.com/trends/subway-footlong-cookie.md) - [Festive Footlong Cookies](https://www.trendhunter.com/trends/holiday-footlong-cookie.md) - [Footlong Variety Options](https://www.trendhunter.com/trends/footlong-sidekicks-and-dippers.md) - [Decadent Footlong Cookies](https://www.trendhunter.com/trends/footlong-cookies.md) - [Footlong Snack Bags](https://www.trendhunter.com/trends/sidekick-safes.md) - [Supersized Cream-Filled Cookies](https://www.trendhunter.com/trends/oreo-footlong.md) - [Canadian QSR Cookie Releases](https://www.trendhunter.com/trends/subway-canada.md) - [Oversized Sandwich Cookie Desserts](https://www.trendhunter.com/trends/subway-oreo-footlong-cookie.md) - [Footlong Gingerbread Cookies](https://www.trendhunter.com/trends/footlong-gingerbread-cookie.md)