# Uplifting Subway Stunts The High Five Escalator Lifts Moods, Trend Hunter-Style By Tisah Tucknott | Published 2009-06-02 | Updated 2009-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subway-stunts-high-five-escalator References: [improveverywhere](http://improveverywhere.com/2009/02/09/high-five-escalator/) A team of agents took to an [underground subway transfer](https://www.trendhunter.com/trends/sony-and-olivia-rodrigo) to lift the mood of gloomy commuters. Six people were involved in this [publicity stunt](https://www.trendhunter.com/trends/road-to-radiance), and held signs that prepared people for the upcoming high fives from a guy called Rob. The high five man, Rob, was chosen for his height and for his comedic nature. Since Rob is a life coach, he has lots of experience being positive and [putting smiles on peoples faces](https://www.trendhunter.com/trends/smile-20). In 45 minutes Rob got 2,000 high fives, just for fun! ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 23% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Interactive Publicity Stunts:** Opportunities for brands to engage with consumers through unique and memorable experiences in public spaces. - **Mood-boosting Marketing:** Using positive, uplifting experiences to create an emotional connection with consumers and enhance brand perception. - **Influencer Marketing:** Collaborating with individuals who have a large following and influence to promote products or services in a creative and engaging way. ### Where This Applies - **Advertising and Marketing:** Utilizing innovative and attention-grabbing tactics to create brand awareness and drive consumer engagement. - **Life Coaching:** Incorporating fun and interactive elements into life coaching sessions or workshops to create a positive and uplifting experience for clients. - **Transportation:** Finding creative ways to improve the commuting experience and make public transportation more enjoyable and uplifting for passengers. ## Related on Trend Hunter - [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Community-Centered Rooftop Events](https://www.trendhunter.com/trends/rooftop-revival.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)