# Scratchable Gaming Posters These Subway Posters Let the Public Attack Game Villains with Coins By Laura McQuarrie | Published 2016-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subway-posters References: [japantrends](http://www.japantrends.com/attack-on-titan-poster-shinjuku-station-scratch-playstation/) & [jp.playstation](http://www.jp.playstation.com/cp/shingeki-dakkan/index.html) As part of a stunt to promote the release of the '[Attack on Titan](https://www.trendhunter.com/trends/attack-on-titan-1)' video game for the [PlayStation 4](https://www.trendhunter.com/trends/forensic-investigation-game), a unique set of subway posters are going up in Shinjuku Station. [Sony Computer Entertainment](https://www.trendhunter.com/trends/sony-playstation-xperia-smartphone) set up a 12-meter poster that features 50 of the titans from the anime, live-action movie and upcoming video game. Upon seeing the poster mural, members of the public are encouraged to take out a coin and begin scratching away the villainous titans on the poster. As well as offering entertainment value, fans of the franchise may be lucky enough to scratch a surface that reveals a QR code that links to a downloadable phone wallpaper. In the past, Shinjuku Station has proved to be a popular spot for interactive gaming advertisements, including ones that make use of bubble wrap and building blocks. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Gaming Advertising:** Using physical interaction to engage consumers and promote brand awareness in unique and creative ways. - **Experiential Marketing:** Creating immersive experiences that allow customers to interact with a product or brand, fostering a deeper connection and increasing engagement. - **QR Code Integration:** Incorporating QR codes into marketing materials as a way to provide additional value and drive customer engagement and interaction. ### Industries Being Reshaped - **Gaming:** Using scratchable posters and interactive elements to promote video games and engage gamers on a deeper level. - **Advertising:** Innovating traditional advertising methods by incorporating gamification and interactive elements to capture consumer attention and create memorable experiences. - **Marketing:** Leveraging physical interaction and gamification techniques to create immersive marketing experiences that increase brand engagement and drive customer action. ## Related on Trend Hunter - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Anime-Based Metaverse Games](https://www.trendhunter.com/trends/attack-on-titan-invasion.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Gaming Fandom Activations](https://www.trendhunter.com/trends/lego-code-break.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md)