# Dietary Halloween Ads Subway's Halloween Ad Reminds Us to Watch the Calories By Vasiliki Marapas | Published 2014-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subway-halloween-ad References: [jezebel](http://jezebel.com/subway-reminds-women-to-stay-thin-for-) & [youtube](https://www.youtube.com/watch?v=14fMRkKjVhU) Subway's Halloween ad knows that fitting into a costume is no easy task. The ad encourages you to put down the unnecessary carbs and cals, trading them in for the company's [healthier foot-long sandwich](https://www.trendhunter.com/trends/tenzing-christmas-ad). If you were thinking it's time to bulk up for the winter, think again! You're never going to get into that Sexy Sailor/Nurse/Maid/Teacher outfit with that attitude. Even if you're no longer a college co-ed, dressing up for Halloween is something you never really grow out of. The ad is focused pretty exclusively on the ladies, but it would have been nice to see a dude wanting to get fit for the sake of his [Halloween costume](https://www.trendhunter.com/trends/spirit-halloween-chipotle) as well -- yes, there are [skimpy dude costumes](https://www.trendhunter.com/trends/nashville-hot-mozz-costume) out there! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Health-conscious Halloween:** Opportunity for companies to create and promote healthier alternatives for Halloween treats and snacks. - **Gender-inclusive Halloween Campaigns:** Opportunity to create inclusive Halloween advertisements that cater to both men and women, expanding the target audience. - **Costumes for Adults:** Growing trend of adults embracing Halloween costumes presents opportunities for innovative costume designs and marketing strategies. ### Who This Affects Most - **Food and Beverage:** Creating and promoting healthier Halloween snacks and treats. - **Marketing and Advertising:** Developing inclusive and creatively themed Halloween campaigns. - **Fashion and Retail:** Designing and marketing innovative and trendy Halloween costumes for adults. ## Related on Trend Hunter - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md) - [Halloween-Themed Snack Treats](https://www.trendhunter.com/trends/soreen-halloween.md) - [Spooky Slider Packaging](https://www.trendhunter.com/trends/halloween-retail-packaging.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Spooky THC Seltzer Campaigns](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Food-Inspired Costume Contests](https://www.trendhunter.com/trends/kraft-natural-cheese.md)