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# Subversive Cross Stitch
Sewing Gets Rude

By Cowbag | Published 2007-03-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/subversive-cross-stitch-sewing-gets-rude
References: [subversivecrossstitch](http://www.subversivecrossstitch.com)

Julie Jackson is the person behind the truly brilliant Subversive Cross Stitch. You can order a variety of patterns or [full kits online](https://www.trendhunter.com/trends/juicy-couture-bracelet-kit), and there are even templates so you can work out your own phrases in [cross stitch](https://www.trendhunter.com/trends/sashiko-gals). There is also a series of books which contain all the info you need to craft insults to your hearts content.

**Implications** - The return of cross-stitching reflects a desire for traditional forms of design and a love of all things retro. At the same time, consumers wish to customize their own [home decorations](https://www.trendhunter.com/trends/eloise-collection) and add a goofy and cheeky touch to all things conventional. Corporations can meld the old with the rebellious, in order to strike a balance between what is considered customary and what is considered contemporary.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 41% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Retro Design:** Corporations can capitalize on the desire for traditional forms of design and incorporate a retro aesthetic into their products or services.
- **Customization:** There is a growing demand for consumers to personalize their home decorations, presenting an opportunity for businesses to offer customizable options.
- **Humorous Touch:** Adding a goofy and cheeky touch to conventional items or experiences can attract consumers who are looking for playful and lighthearted elements in their lives.

### Who This Affects Most

- **Home Decor:** Companies in the home decor industry can tap into the trend of retro design and offer customizable options for customers.
- **Craft Supplies:** Craft supply companies can provide materials and patterns for consumers to create their own customized cross-stitched designs.
- **Book Publishing:** Publishers can seize the opportunity to release books containing patterns and instructions for subversive cross-stitching.

## Related on Trend Hunter

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- [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md)
- [Astronomy Embroidery Kits](https://www.trendhunter.com/trends/star-map-11-hoop-kit.md)
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