# Human Tire Ads The Subtract Keep the Dog Away Campaign Shoos Pets Away from Cars By Meghan Young | Published 2012-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subtract-keep-the-dog-away References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/subtract-95-dogs-cats-repellent-spray-firecracker-dog-catcher-butcher/) The Subtract Keep the Dog Away ad campaign may seem a little aggressive, especially since it involves people's precious pets, but it is this aggressiveness that will draw attention. A [comical scenario](https://www.trendhunter.com/trends/where-have-you-been), it portrays three angry men as [car tires](https://www.trendhunter.com/trends/you-are-how-you-car), wielding dangerous weapons to keep [dogs and cats](https://www.trendhunter.com/trends/dog-cat-mouse) at bay. Of course, the campaign shows that there is an easier way to keep them away. It involves the Subtract Dog and Cat Repellent. Created by Monday, an ad agency based in Bangkok, Thailand, the Subtract Keep the Dog Away ad campaign was art directed by Trisith Arreevong, Sarita Chanthai and Wiboon Leepakpreeda with creative direction by Passapol Limpisirisan. It is a playful, creative and clever campaign. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Aggressive Marketing:** The Subtract Keep the Dog Away campaign shows how aggressive marketing can draw attention. - **Comical Ads:** The use of humor in the Subtract Keep the Dog Away campaign shows the potential of comical ads. - **Animal Repellents:** The campaign highlights the potential for innovative animal repellent products and marketing strategies. ### Who This Affects Most - **Advertising:** The Subtract Keep the Dog Away campaign shows how creativity can be used in advertising to create impact. - **Animal Care:** The campaign suggests opportunities for companies in the animal care industry to develop innovative repellent products. - **Pet Products:** The Subtract Keep the Dog Away campaign highlights the potential for disruptive innovation within the pet product industry. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)