# Subtly Hopped Light Lagers This Beer is Designed For Easygoing Year-Round Enjoyment By Rahul Kalvapalle | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/subtlyhopped-light-lagers References: [globenewswire](https://www.globenewswire.com/news-release/2023/06/14/2687925/0/en/Tilray-Brands-Expands-Beer-Portfolio-and-Launches-Good-Supply-Light-Beer.html) & [goodsupplybeer](https://goodsupplybeer.com/)  Good Supply Beer, a light beer and lager brand owned by international cannabis and packaged goods company [Tilray Brands](https://www.trendhunter.com/trends/healthconscious-beer), is introducing the market to a light lager that is designed to cater to easygoing beer-drinking contexts. The Good Supply light lager is crafted with high quality pilsner malt and features [low-key hop infusion](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water), making for a beer that is crisply refreshing, indubitably smooth and eminently accessible. Coming in at 4.2 percent ABV (alcohol by volume), this tasty light lager makes use of Crystal and Hallertau hop varieties. Available in 16-ounce cans as a year-round offering, the Good Supply light lager represents the best in light, easy-drinking beer enjoyment. In the words of Ty Gilmore, president, U.S. beer at Tilray, Good Supply "is the perfect new light beer that’s affordable and tastes great." Image Credit: Good Supply ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 65% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Easygoing Light Beers:** Creating light beers with subtle hops for easy-drinking contexts. - **Year-round Accessibility:** Designing light lagers as a year-round offering. - **Affordable Craft Beers:** Producing light beers that are both affordable and high-quality. ### Who This Affects Most - **Craft Beer:** Opportunity for breweries to create light lagers with subtle hops for broader appeal. - **Packaged Goods:** Potential to introduce affordable and flavorful light lagers to the market. - **Alcohol and Beverage:** Opportunity to cater to the demand for easy-drinking, accessible light beers. ## Related on Trend Hunter - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Crisp Cannabis Lagers](https://www.trendhunter.com/trends/cannabis-lager.md)