# Local Artisan Coffee Subscriptions Subtext's Filter Subscription it Shipped from Toronto By Jana Pijak | Published 2020-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/subtext-coffee References: [subtext.coffee](https://www.subtext.coffee/collections/subscriptions/products/vibrant-and-fruity-filter-subscription?selling_plan=6619324&variant=37575901479100) Subtext's [filter coffee subscription](https://www.trendhunter.com/trends/seasonal-living) is part of the Toronto-based roaster's online product offering and is conveniently available for delivery during the ongoing COVID-19 pandemic. Subtext's sister brand is Boxcar Social, where the brand has spent "the last six years working with the most inspiring and uncompromising [coffee roasters from around the world](https://www.trendhunter.com/trends/coffee-boutique)." Striving for quality and accessibility, Subtext offers its Vibrant and Fruity and Classic Filter Subscriptions -- also available in [Espresso varieties](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes). Each subscription can be customized to include 250g or 1 kg packages and two, three or four bags inside. While the Vibrant and Fruity selection highlights rich fruit ingredients, Subtext's classic selection is more traditional with flavors like chocolate, caramel and nuts highlighted. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Local Artisan Coffee Subscriptions:** The trend of local artisan coffee subscriptions creates an opportunity for small-scale coffee roasters to reach a wider audience and offer unique, high-quality coffee blends. - **Online Product Offering:** The trend of online product offerings allows companies like Subtext to expand their reach and provide convenient delivery options for customers, especially during the COVID-19 pandemic. - **Customizable Coffee Subscriptions:** The trend of customizable coffee subscriptions offers customers the opportunity to tailor their coffee deliveries to their specific preferences and quantity needs. ### Who This Affects Most - **Coffee Roasting:** The coffee roasting industry can take advantage of the trend of local artisan coffee subscriptions by showcasing their unique blends and flavors. - **E-commerce:** The e-commerce industry can benefit from the trend of online product offerings, providing platforms and logistics solutions for coffee subscription services like Subtext. - **Subscription Services:** The subscription services industry can tap into the trend of customizable coffee subscriptions by offering personalized subscription box options for coffee enthusiasts. ## Related on Trend Hunter - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Subscription-Based Decaf Gift Options](https://www.trendhunter.com/trends/specialty-decaf-offerings.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Indigenous Coffee Subscription Services](https://www.trendhunter.com/trends/native-root.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md)