# Sandwich Shop Streaming Promotions Subway is Teaming Up with Twitch for the Third Annual SUBtember By Katherine Pendrill | Published 2019-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/subtember References: [qsrmagazine](https://www.qsrmagazine.com/news/subway-partners-twitch-subtember) & [blog.twitch](https://blog.twitch.tv/subtember-is-back-and-its-better-than-ever-9533f39098d5) Back in 2017, Subway teamed up with the popular video game streaming service Twitch on a promotion called SUBtember. The promotion was so successful that it's back for its third annual run. SUBtember is a month-long promotion that allows fans to support their favorite Twitch streamers through discounted subscriptions. From September 3rd through 24th, Subway is offering consumers "50 percent off new Tier 1 subscriptions made on a web browser or our desktop app." As a subscriber, fans will enjoy perks such as custom emotes, subscriber badges, ad-free viewing, exclusive content, and more. The sandwich chain is also taking things to the next level this year with bonus Bits like a limited-time sub sandwich Cheermote, gift subscriptions in various channels, and a dedicated [Subway Twitch](https://www.trendhunter.com/trends/subway-national-sandwich-day) channel. Image Credit: *Subway* ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Livestreaming Promotions:** Opportunity for businesses to collaborate with livestreaming platforms to engage with their audience and offer exclusive perks. - **Subscription Discounts:** Innovative way for brands to incentivize customer loyalty and support content creators through discounted subscriptions. - **Branded Emotes and Badges:** Opportunity for businesses to create custom emotes and badges that enhance brand recognition and foster a sense of community. ### Industries Being Reshaped - **Fast Food:** Fast food chains can explore partnerships with livestreaming platforms to offer exclusive promotions and engage with younger audiences. - **Gaming:** Gaming companies can collaborate with brands to create unique in-game items and perks for subscribers during promotions. - **Streaming Services:** Streaming platforms can partner with brands to offer discounted subscriptions and exclusive content to their user base. ## Related on Trend Hunter - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md) - [Esports Sandwich Sponsors](https://www.trendhunter.com/trends/100-thieves-3.md) - [Meteor Shower Sandwich Promotions](https://www.trendhunter.com/trends/subway-meatier-shower-promotion.md) - [Interactive Menu Games](https://www.trendhunter.com/trends/supersized-sweeps.md) - [Single-Day Promotional Sandwich Campaigns](https://www.trendhunter.com/trends/promotional-sandwich.md) - [Sandwich Shop Valentine's Promotions](https://www.trendhunter.com/trends/subway-4.md) - [Celebratory Sandwich Meal Deals](https://www.trendhunter.com/trends/subway-meal-deal.md) - [Mother's Day Sandwich Promotions](https://www.trendhunter.com/trends/subway-mothers-day.md)