<!-- canonical: https://www.trendhunter.com/trends/subscriptiononly-restaurant -->
<!-- robots: noindex -->

# Subscription-Only Restaurants
Omar’s La Boite is a Speak-Easy Style Club That Adopted a New Model

By Kalin Ned | Published 2021-02-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/subscriptiononly-restaurant
References: [foxbusiness](https://www.foxbusiness.com/lifestyle/subscribing-restaurants-new-social-networking)

Many dining establishments and bars have been struggling with the government-imposed COVID-19 restrictions and while some have closed, others are banking on new models of operation—like ghost kitchens or [subscription-only restaurant models](https://www.trendhunter.com/trends/membersonly). Omar’s La Boite, located on the Lower East Side of Manhattan is one such establishment. Defined as a "speak-easy style supper club," the brand has adopted a very well-planned [subscription model](https://www.trendhunter.com/trends/nylon-membership) that is geared toward enticing the Millennial generation or consumers who crave exclusivity, luxury, and a little bit of fun. Prices start at $1,500 USD annually and can be purchased online. With one, a guest can receive access to [cocktail parties](https://www.trendhunter.com/trends/maze-nyc), special multi-course dinner menus, as well as live music from a variety of talents like cabaret singers, DJs, and even dancers.

Image Credit: Cristina Macaya

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 77% | Activity: 84% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Subscription-only Restaurants:** Restaurants offering exclusive subscription models to attract younger generations and consumers who crave luxury and exclusivity.
- **Ghost Kitchens:** Alternative models of operation for restaurants experiencing difficulties with the government-imposed COVID-19 restrictions.
- **Experiential Dining:** Creating unique dining experiences that incorporate special menus, live music and other forms of entertainment to attract customers.

### Where This Applies

- **Food and Beverage:** Food and beverage establishments adapting to new models of operation to stay afloat and cater to changing consumer preferences.
- **Hospitality:** The hospitality industry exploring new ways to deliver luxury, exclusivity and unique experiences to clients.
- **Entertainment:** Entertainment industry partnering with restaurants to enhance dining experiences and provide entertainment options for customers.

## Related on Trend Hunter

- [Inflationary Meal Subscriptions](https://www.trendhunter.com/trends/plate-pass.md)
- [One-Night-Only Dining Events](https://www.trendhunter.com/trends/saratoga-supper-club-2025.md)
- [Luxury Experience Clubs](https://www.trendhunter.com/trends/taste-club.md)
- [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md)
- [Members-Only NFT Restaurants](https://www.trendhunter.com/trends/flyfish-club.md)
- [Rotational Bar Tab Apps](https://www.trendhunter.com/trends/tab-app.md)
- [Unique Culinary Experiences](https://www.trendhunter.com/trends/saratoga-supper-club.md)
- [Monthly Mocktail Subscriptions](https://www.trendhunter.com/trends/raising-the-bar-1.md)
- [Alcohol-Free Members Clubs](https://www.trendhunter.com/trends/alcohol-free-members-club.md)