# Exclusive Membership Subscriptions These Subscription Programs Cater to Elite Customer Groups By Alyson Wyers | Published 2013-09-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/subscription-programs References: [youtu.be](http://youtu.be/uIT9Jw7l7iM) Subscription programs that cater to an elite group are becoming increasingly popular, especially those that reward customers for loyal service. Whether you're gaining access to incredible goods like sunglasses and other beauty and fashion items, or you get to party on a fancy boat, these membership services often come with great perks. Even [exclusive club members enjoy discounts](https://www.trendhunter.com/trends/uber-one-member-days). On the other side of things, there are subscriptions that are more philanthropic in nature, allowing members to donate regularly to their favorite causes and charities. This shows the increasing desire, especially for millennials, to make a difference and use technology for social good. Their need for authenticity and love of consumerism makes them a perfect fit for such subscription programs. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 33% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Elite Subscription Programs:** Businesses can create their own subscription programs catering to elite customers that offer rewards for loyalty and access to exclusive goods and services. - **Philanthropic Subscription Programs:** Creating philanthropic subscription programs that allow members to donate regularly to a preferred cause or charity can be a disruptive innovation opportunity in today's consumer-driven world. - **Loyalty Rewards Programs:** Creating loyalty rewards programs where customers can earn perks and discounts for being long-term loyalists can help businesses attract and retain more customers. ### Where This Applies - **Retail:** Retailers can introduce elite subscription programs, loyalty rewards programs, and philanthropic subscription programs to attract and retain their high-end customers. - **Non-profit:** Non-profit organizations can utilize philanthropic subscription programs to increase their regular donations from millennials and the general public. - **Entertainment:** The entertainment industry can create exclusive subscription programs for their fans that allow them to access behind-the-scenes content, merchandise, and other exclusive perks. ## Related on Trend Hunter - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Gaming Cafe Loyalty Programs](https://www.trendhunter.com/trends/sidequest-vip-membership.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Phygital Membership Programs](https://www.trendhunter.com/trends/selfridges-unlocked.md) - [E-Commerce Membership Tiers](https://www.trendhunter.com/trends/flipkart.md) - [Rewarding BNPL Memberships](https://www.trendhunter.com/trends/klarna-memberships.md) - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md) - [Gamified Skincare Memberships](https://www.trendhunter.com/trends/no-sun-club.md) - [Pizzeria Subscription Programs](https://www.trendhunter.com/trends/chuck-e-cheese-membership-program.md)