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# Child Bookworm Subscriptions
The Sproutkit Subscription for Kids Gifts New E-Books Each Month

By Laura McQuarrie | Published 2015-03-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/subscription-for-kids
References: [popsugar](http://www.popsugar.com/moms/Kids-Subscription-Services-22537558) & [itunes.apple](https://itunes.apple.com/app/id852331226)

Appealing to little ones that love to read, Sproutkit is an educational e-book library that's full of entertainment for kids up to the age of eight. The selection of books on the digital shelves of Sproutkin's app are hand-picked by educators and the app even tailors suggested titles based on a child's interests. The app also features exclusive stories that have been written just for Sproutkit acclaimed authors.

Although the app can be downloaded for free, there's also a subscription component that ensures unlimited reading for about $5 monthly. Additionally, favorites can be purchased so that they can be read over and over again.

While Sproutkin used to offer Sproutkit as a subscription service in a gift box format with tangible books, the digital service helps to cut costs and appeal to parents who favor tablets for storytime.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 40% | Activity: 29% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Personalized E-book Subscriptions:** Opportunity for companies to curate e-books based on a child's interests and offer a subscription service for unlimited reading.
- **Exclusive E-book Content:** Opportunity for publishers to commission original content from acclaimed authors for exclusive use in subscription services.
- **Digitalization of Children's Literature:** Opportunity for companies to enter the market of e-book libraries for kids and offer educational entertainment content in a cost-effective manner.

### Industries Being Reshaped

- **Publishing:** The publishing industry can leverage personalized subscription models and commission original content from acclaimed authors for exclusive use in subscription services.
- **Education:** The education industry can leverage the digitalization of children's literature and curate e-books based on a child's interests to encourage education through entertainment.
- **Technology:** The technology industry can provide platforms and apps for e-book libraries for kids, making educational and entertaining content accessible on tablets and other devices.

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