# Mixed Reality Installations The Submergence Project by Squidsoup Challenges Perception By Alexandra Serrano | Published 2013-01-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/submergence-project-by-squidsoup References: [origin.juxtapoz](http://origin.juxtapoz.com/Current/submergence-rom-for-art-and-architecture-oslo) & [squidsoup.org](http://www.squidsoup.org/blog/) Taking the genre of [interactive installations](https://www.trendhunter.com/trends/phenomena), the Submergence Project By Squidsoup immerses visitors into a hypnotic reality. Digital arts collective group Squidsoup consists of artists Anthony Rowe, Gaz Bushell, Chris Bennewith and Liam Birtles. These talented professionals work to create installations that [stimulate all of the senses](https://www.trendhunter.com/trends/justine-emard). The Submergence project is the culmination of the group's research on "interactive media experiences that occupy physical space" over the span of five years. The result is a [dreamlike mixed reality experience](https://www.trendhunter.com/trends/this-is-me-this-is-us) that allows visitors to get completely lost in the a physical-virtual world. Screen pixels are represented by 8,064 points of light that are responsive in the installation's walk through space. The Submergence Project By Squidsoup not only makes for a remarkable interactive experience, but is also a statement on the increasingly more seamless marriage of the digital and physical worlds. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Mixed Reality Installations:** The use of mixed reality installations to provide sensory immersive experiences. - **Hypnotic Reality:** Creation of installations that immerse visitors into a hypnotic reality. - **Physical-virtual World:** Blending of physical and virtual worlds to create interactive media experiences that occupy physical space. ### Who This Affects Most - **Art and Entertainment:** Opportunity for artists and designers to showcase their skills in creating immersive installations. - **Tourism:** Using mixed reality installations to create a unique and memorable tourist experience. - **Advertising and Marketing:** Opportunity for companies to create an interactive and engaging marketing campaign through mixed reality installations. ## Related on Trend Hunter - [Touch-Reactive VR Experiences](https://www.trendhunter.com/trends/presence-in-bed.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Site Specific Mixed-Media Installations](https://www.trendhunter.com/trends/dreamsphere.md) - [Interactive Mountain Oracles](https://www.trendhunter.com/trends/whispering-mountains.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Immersive Public Art Installations](https://www.trendhunter.com/trends/immersive-public-art-installation.md)