# Couture Mermaids 'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/submerge-by-soon-tong References: [behance.net](http://www.behance.net/Gallery/Submerge/532251) & [calibrepics](http://www.calibrepics.com/) 'Submerge' by Soon Tong is the latest work from one of my favorite photographers. The shoot appears in Amica Singapore June 2010, and features model Fabiana C swimming underwater in a gaggle of [gorgeous gowns](https://www.trendhunter.com/trends/chanel-spring-summer-2026). Adlina Anis is the stylist behind 'Submerge' by Soon Tong; my favorite image is the second one, in which the model's [peacock-print dress](https://www.trendhunter.com/trends/fioretta) makes her look like a [couture mermaid](https://www.trendhunter.com/trends/shells-jewel-collection). See more shoots from the Amica Singapore June 2010 editorial above. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Underwater Fashion Photography:** Disruptive innovation opportunity: Develop advanced waterproof camera technology to capture stunning underwater fashion shoots. - **Mermaid-inspired Couture:** Disruptive innovation opportunity: Create a line of high-end couture dresses and gowns inspired by mermaids for fashion-forward consumers. - **Fashion Styling with a Twist:** Disruptive innovation opportunity: Introduce unconventional styling techniques, such as combining couture fashion with underwater elements, to attract a new niche market. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Collaborate with underwater photographers and stylists to revolutionize the way fashion shoots are conducted, opening up new creative possibilities. - **Photography:** Disruptive innovation opportunity: Develop underwater photography equipment and accessories that are more accessible and user-friendly for photographers looking to explore underwater shoots. - **Luxury Consumer Goods:** Disruptive innovation opportunity: Design and produce luxury mermaid-inspired lifestyle products, such as home decor, accessories, and beauty items, to cater to a niche market interested in unique, ocean-themed offerings. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)