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# Underwater Rideshare Tours
Uber Partnered with Queensland to Launch a Submarine Rideshare Service

By Grace Mahas | Published 2019-05-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/submarine-rideshare
References: [hypebeast](https://hypebeast.com/2019/5/uber-scuber-contest-submarine-rideshare) & [scuberqueensland](https://scuberqueensland.com/en-ca)

[Uber](https://www.trendhunter.com/trends/uber-and-turo) partnered with Queensland, Australia to introduce the world's first [submarine rideshare service](https://www.trendhunter.com/trends/sublue-vapor), suitably called scUber. The submarine can take two passengers to 20 meters below sea level to explore the Great Barrier Reef. The service is battery-powered and costs passengers $1,500 AUD each.

Uber partnered with [Citizens of the Great Barrier Reef](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil) to donate $100,000 USD to protect the at-risk ecosystem. There are over 1,500 species of fish and coral located in the Great Barrier Reef, and they are all in jeopardy as a result of pollution and climate change. Susan Anderson, Uber’s regional general manager of Australia and New Zealand said: “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.” Anderson announced scUber is making an effort to promote more sustainable travel practices to help protect the planet.

As sustainability becomes more mainstream, businesses need to be conscious of their eco-footprint.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 37% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Submarine Rideshare:** As Uber introduces the world's first submarine rideshare service, other transportation companies could explore introducing aquatic rideshare options.
- **Eco-friendly Transportation:** As scUber promotes sustainable travel practices, more transportation companies could explore eco-friendly transportation options.
- **Protection of At-risk Ecosystems:** As Uber donates to protect the Great Barrier Reef, more businesses could explore ways to contribute to protecting at-risk ecosystems around the world.

### Where This Applies

- **Transportation:** Companies in the transportation industry could explore introducing aquatic rideshare options like Uber's scUber service.
- **Tourism:** Businesses in the tourism industry could promote sustainable travel practices and donate to protect at-risk ecosystems like the Great Barrier Reef.
- **Environmental Protection:** Businesses in the environmental protection industry could explore ways to contribute to protecting at-risk ecosystems around the world, like the Great Barrier Reef.

## Related on Trend Hunter

- [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md)
- [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md)
- [Autonomous Robotaxi Services](https://www.trendhunter.com/trends/uber-and-weride.md)
- [Tourism-Focused Electric Submersibles](https://www.trendhunter.com/trends/electric-submersible.md)
- [Electric Ride Share Apps](https://www.trendhunter.com/trends/comfort-electric.md)
- [Seafood Delivery Drivers](https://www.trendhunter.com/trends/ceylon-fisheries.md)
- [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md)
- [Kenyan E-Bike Programs](https://www.trendhunter.com/trends/electric-boda.md)
- [Bookable Autonomous Shuttles](https://www.trendhunter.com/trends/uber-and-may-mobility.md)