# McDonalds Uses Subliminal Advertising (or do they?) By whitfish | Published 2007-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/subliminal-adveritsing-mcdonalds References: [thatsfit](http://www.thatsfit.com/2007/01/22/food-network-running-subliminal-mcdonalds-ads/) Subliminal advertising has been the butt of jokes since the days when people claimed cigarette ads were edited into films. You know it's a passe idea when Sprite launches a tragic "Sublymonal" ad campaign playing off of the idea. But could there really be any merit to these ideas? Many seem to think so. ThatsFit.com claims that the [Golden Arches](https://www.trendhunter.com/trends/squid-game-meal) were edited into a frame of the [Food Network's](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal) widely-known "Iron Chef" show, and provides the slo-mo evidence to boot. Network peeps claim it was a "technical error," and the sponsor logo was accidentally put into the wrong part of the segment. Could it be? Are we being suckered into salivating over the 'Big Biz' burger guys? I'm not sure, but in the meantime, I'm off to fill my craving for [two all beef patties](https://www.trendhunter.com/trends/burger-billboards), perhaps with some special sauce... ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Subliminal Advertising:** Opportunity for disruptive innovation in creating new and ethical methods of subliminal advertising that engage consumers without manipulating them. - **Technical Errors in Advertising:** Potential for disruptive innovation in developing advanced technologies and processes to ensure accurate and intentional placement of advertising content. - **Consumer Skepticism:** Opportunity for disruptive innovation in building transparent and trustworthy brands that address consumer skepticism towards advertising tactics. ### Industries Being Reshaped - **Advertising and Marketing:** Potential for disruptive innovation in the advertising and marketing industry by exploring new ethical advertising strategies and technologies. - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by creating transparent and authentic marketing campaigns that resonate with skeptical consumers. - **Media and Entertainment:** Potential for disruptive innovation in the media and entertainment industry by implementing advanced technologies to prevent technical errors in advertising placement. ## Related on Trend Hunter - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Farm-Fresh Ingredient Campaigns](https://www.trendhunter.com/trends/golden-arches-of-mcdonalds.md) - [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)