# Weightless Customizable Foundations Pat McGrath Labs Debuted 'Skin Fetish: Sublime Perfection' By Grace Mahas | Published 2019-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sublime-perfection References: [sephora](https://www.sephora.com/ca/en/product/skin-fetish-sublime-perfection-foundation-P447519) & [sephora](https://www.sephora.com/ca/en/product/skin-fetish-sublime-perfection-foundation-P447519) For those looking for a comprehensive foundation that gives medium coverage, consider purchasing Pat McGrath Labs' Skin Fetish: Sublime Perfection Foundation. The unique foundation boasts a long-lasting, customizable formula that builds from sheer coverage to medium coverage. The liquid formula has a natural finish and works well on normal, dry, combination, and oily skin types. Sublime Perfection Foundation boasts unique polymers for a smooth and luminous finish, high-purity pigments that enhance wear and feel, and a diamond core power which increases skin luminosity and radiance. This unique and well-crafted foundation also features several anti-aging ingredients including Vita-Serum Complex which minimizes the appearance of wrinkles. This weightless and customizable foundation comes in 36 shades ranging from 'Light 1' to 'Deep 36.' ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customizable Foundations:** Opportunity for disruptive innovation in the beauty industry by offering personalized foundations to meet and exceed customer needs and preferences. - **Anti-aging Ingredients:** Opportunity for disruptive innovation in the skincare industry by incorporating more vitasome complexes that minimize wrinkles and fine lines. - **Sheer-to-medium Coverage Foundation:** Opportunity for disruptive innovation in the cosmetics industry by offering formulas that can be easily adjusted from sheer to medium coverage for a natural finish. ### Who This Affects Most - **Beauty:** Opportunity for the beauty industry to use artificial intelligence and machine learning algorithms in order to personalize foundation colors and formulas for their customers. - **Skincare:** Opportunity for the skincare industry to incorporate more anti-aging ingredients in their products and create more sustainable packaging in their beauty products. - **Cosmetics:** Opportunity for the cosmetics industry to include more weightless formulas that do not feel heavy on the skin and do not cause unwanted breakouts or irritations. ## Related on Trend Hunter - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Serum-Inspired Foundations](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md)